Social Media Analytics Blog

Mercedes vs. Tesla: Social media face off

Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn’t happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.

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US elections social media report: digging deep into data

Looking back at this election, it has been quite a ride. With Donald Trump, a non-politician, real estate mogul and reality TV celebrity entered the race. He is out to challenge the “Washington establishment” while spurring lots of controversy along the way. And then there’s Hillary Clinton, the former first lady and secretary of state, who will go down in history as the first female nominee for presidency in the USA. Despite all their political and personal differences, the democratic and republican candidates share one similar trait during their campaigns: the heavy use of social media. Let’s see where they stand just shortly before election day looking back at data from the last six months in our US elections social media report.

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30 biggest brands on Facebook analyzed in-depth

Facebook is still standing tall as the most popular social media network for users and brands are investing heavily into their social media marketing. It offers interaction with users that show admiration for the brand and can be valuable as a more personal approach to new customers. But how well are the top brands on Facebook really performing? It’s one thing to see if they are still showing up in your timeline, but are they still posting as much as before? Is high activity on the network still being rewarded? What can you learn from their performance? (more…)


Little known ways to improve your social media report

The creation of a social media report is a long lasting and difficult task, which involves a lot of different aspects and certainly a lot of testing. You may already have noticed that every social media report concept follows a different approach and sometimes you do find overlaps. It sometimes feels like asking the deeply philosophical question: “Which came first, the chicken or the egg?” because there is no certain answer to these questions. A myriad of factors come into play in the process of creating a social media report.
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US elections on social media: Trump still going strong

Both presidential candidates had their ups and downs during the 2016 campaign. Donald Trump went through another rough patch in the beginning of August. His negative statements regarding a crying baby at one of his rallies and those against the muslim background of a fallen soldier’s parents were followed by a decline in his polls. However, he has been able to recover and gain some ground on Hillary Clinton, whose good health has recently been questioned after her abrupt exit from the 9/11 memorial ceremony. As election day is coming closer and closer, both candidates are very active on social media. Do we also see ups and downs here or is the case rather clear about who is succeeding on Facebook and Twitter?

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A guide to buying the best social media analytics tool

The amount of money spent on social media is nowhere near a decline as ad revenues surge especially on Facebook. It is no surprise that more and more brands want to closely measure their social media marketing success in order to allocate their financial resources efficiently. Among the options that exist for social media performance measurement, it is easy to get lost. In order to buy the best social media analytics tool for your goals, you will have to ask yourself some questions about what you want to do excatly with such a tool. What are your needs and goals? To help guide you towards making a well informed decision, we have created this list of nine frequently asked questions when searching for the best social media analytics solution. You can click on each question to instantly jump to what matters to you most.

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