Social Media Analytics Blog

Digital campaigning in 2017 – The general election on social media

Theresa May suddenly announced a snap general election for 8 June 2017. This was not only surprising for the media but also for the English population because there was no general election planned until 2020. This sudden change also took us at quintly by surprise, and that is why we took the chance to analyse the upcoming general election on social media. Since we already examined the US elections in 2016, we decided to take a look at the social media presence of the political landscape in the United Kingdom.

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Our founder on Facebook Data Mining

The more data we collect, the more important Facebook Data Mining – the process of finding patterns in large data sets – becomes. Understanding large amounts of data plays a crucial role for advertising on Facebook, as well. That’s why our founder, Alex, gave a talk at the first Facebook Ads Camp in Cologne, Germany. (more…)


Premier League social media accounts analysed in-depth

We’ve refreshed this analysis for the new Premier League season to keep you updated about the latest developments on the usage of social media in the Premier League.

The Premier League 2017/2018 season has started and three new teams, Huddersfield and Brighton, and Newcastle United, enriched this year’s Premier League season. Since the season only just begun, we are yet not discussing the performance on the pitch or giving any predictions of the outcome of this season. What we will do is dig deeper into all 20 Premier League social media accounts and how they try to interact with their audience. (more…)


30 biggest brands on Facebook analyzed in-depth

Facebook is still standing tall as the most popular social media network for users and brands are investing heavily into their social media marketing. It offers interaction with users that show admiration for the brand and can be valuable as a more personal approach to new customers. But how well are the top brands on Facebook really performing? It’s one thing to see if they are still showing up in your timeline, but are they still posting as much as before? Is high activity on the network still being rewarded? What can you learn from their performance? (more…)


6 social media KPIs for Facebook marketers

Facebook’s advertising revenue has skyrocketed in the first quarter of 2016. So it is no surprise that many companies, no matter if large or small, are using the services from Facebook to reach a wider audience. The fact that you have landed on this blog post makes it very probable that you yourself are an active Facebook marketer. In the following we want to present you a couple of advanced social media KPIs to monitor your Facebook marketing success and benchmark your performance to other players in your industry.

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