This study on Facebook videos has been refreshed in October 2017 for you to keep you updated about the latest developments in the usage of videos on Facebook.

Thousand of videos are shared on Facebook timelines everyday. So every time you view your Facebook timeline, you will probably come across some moving images. In particular, media companies and brands are making more and more use of videos. The strategy behind this is mainly the fact that video content has the advantage of engaging users for a longer period. Through the combination of visual and audio components, videos have the possibility to transmit an experience that goes beyond that of images.

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