Click here in order to find our follow-up study from September 2016. 

Since the end of February Facebook users have the possibility to express their feelings in other ways than just with a Like. This Facebook Reaction study analyzes 130,000 posts and reveals first findings on how Facebook users interact after the official launch. Facebook Reactions added five new options on how people are able to interact with content. For marketers, this feature offers some great information to analyze their content, conversations and community.  (more…)