Social Media Analytics Blog

Infographic: Social Media Duel – McDonalds VS. Burger King

quintly - Social Media Duel: McDonalds VS. Burger KingJust like most people we are not averse of fast food, especially when schedules are tight. When it comes to the fast food fight everyone has certainly two brands in mind – McDonalds and Burger King. Therefore it was merely a matter of time until the two major fast food brands made it into our social media duel. Just as in the past social media duels the opponents are not unknown because there are many duels and comparisons in which these two brands play the main roles. We couldn’t find a duel between these two focused on the social media performance, so we think this is a good choice. Although the last social media duel articles were very successful, we have changed a major point in the manner of presenting the facts and figures.

As the heading suggests, this time we have created an infographic to make the subject more comprehensible. Additionally we elaborated in past articles that pictures or graphics are more successful than other formats. What else could I say about our monthly battle? McDonalds is the market leader when it comes to convenience food and this is evident in the data or rather in the social media performance but nevertheless Burger King is also doing a very good job in the social media landscape.

We hope you enjoy our newest infographic and we would like to hear your suggestions for future social media duels. Of course you can also leave us all other types of comments.

Social Media Duel: McDonalds VS. Burger King

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quintly Infographic: Social Media Duel - McDonalds Vs. Burger King

Facebook Country Stats February 2013 – Top 10 Countries Lose Users Due To The Ongoing Account Cleanup

quintly Facebook Country Stats February 2013Facebooks Graph Search was the major topic in the first month of 2013. We have also written about it, and contributed our initial thoughts how this new social search will change the social media marketing of businesses and also our general search behavior. While a normal Google search results in list of links and web pages, so virtual objects, Facebooks search delievers real objects, like places, people and things as the result. You can also refine a graph search result more and more. Example: you can easily find people who like the same stuff like you, who live in the big city near you, like the music of the eighties and are able to speak 3 different languages. Of course, such a search power leads to privacy concerns for many users. So the question is whether this feature will have a negative impact on the Facebook country stats or not.

The current user losses are obviously due to the ongoing cleanup of fake, spam, user-misclassified and duplicate accounts. This was again communicated in the Facebook 4th-quarter results, which indeed had surpassed the general estimates, shows us that mobile is booming, but also gave us a view on the current user numbers and the account cleanup processes.

Thanks to our friends of we can show you the following numbers: Currently there are Facebook users worldwide. Of these accounts there are 76.032.000 “bad” user accounts, which are divided into 52.800.000 duplicate accounts, 13.728.000 user-misclassified accounts and 9.504.000 spam accounts.

Facebook Country Stats February 2013

Checking the current top 10 countries, we can easily see that six countries lost a lot of users, while only four countries are still adding new users. While the number of users in Brazil are continuously increasing (+1.7 million), the United States lost nearly 3 million active users and Indonesia lost more than 2 million users. Both can, of course, be related to the above noted account cleanup process.

Facebook Country Stats February 2013 - Top 10 Countries

Top 10 Countries With Highest User Losses

Therefore we go into more detail and look at the top 10 of countries with the highest loss of users. As already mentioned, most users were lost by the United States and Indonesia. But also Japan lost one million active users. The highest percentage user decrease with nearly 11% was however achieved by Nigeria.

Facebook Country Stats - Top 10 Countries With User Losses

Top 10 Countries With Highest User Growth

But every cloud has a silver lining, so there is also a user growth in several countries all over the world. Next to aforementioned Brazil, which also was noted for its growth in the January 2013 Facebook country stats, countries like the Philippines, Vietnam, Turkey and Poland added hundreds of thousands of new users each within the last 4 weeks. In this sense, Turkey is on the verge to replace the United Kingdom on the 6th place of the 10 biggest Facebook Countries.

Facebook Country Statistics Of The Top 10 Growing Countries

What do you think? Will the Graph Search have a negative impact on the Facebook country stats? Or are all user losses related to the account cleanup process?

Facebook Country Stats January 2013 – Brazil And India Are Adding Millions

quintly Facebook Country Stats January 2013The year 2013 has begun, and for us it’s time to look accurately at the changes of our Facebook country stats. The expectations of Facebook for this year are of course very high due to the many extraordinary events in 2012. Next to the most talked about IPO since years, we experienced the social gifting expansion, a massive number of new ad formats both on the web and on mobile and the biggest social network on the planet optimized its platform almost everywhere. Recently, our CEO Alex posted his Facebook predictions for 2013. In his predictions he wrote that Facebook will continue to grow. Now we have the fresh numbers and are able to make a first check.

Facebook Country Stats January 2013

While we coudn’t detect the much-touted Facebook fatigue in the demographics of December 2012, currently we can determine stagnating user numbers in the U.S.. Certainly a loss of 120k users or 0.07% isn’t that much. The U.S. is still on the first place of our country list with more than 168.8 million Facebook users. Followed by Brazil, which added more than 2.4 million new users within the last month and finally India with a user growth of 2.93% or 1.78 million new users. In summary, the total user base of Facebook grew by 0.39%.

Facebook Demographics Jan 2013

The 10 Fastest Growing Countries

As already mentioned Brazil, India and also Indonesia added together more than 5 million new Facebook users. Next to them are other asian countries like Japan, Vietnam, Thailand and South Korea, which grew by around a half million users each. Except for China, Facebook is now the biggest Social Network in Asia. Also Russia added nearly 500k new users within the last month, although vkontakte is still the leading social network. So this will be an interesting battle to see if Facebook can also overpower one of its last competitor in the world in 2013.

Facebook Global Demographics January 2013 - Top 10 Growing Countries

What’s your opinion, will Facebook finally beat vkontakte and continue to grow?

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