Thanks to an email of one of our users this morning we became aware of fundamental changes of the numbers in our Facebook country statistics section. As noted several times, our Facebook countries statistics are based on the Facebook advertising data. Just recently there have been a lot of discussions regarding these statistics. The accusation was that the country stats sourced via the Facebook advertising data didn’t represent the real amount of Facebook users for certain countries. And indeed, we also reported the obvious differences of user numbers between the official Facebook quarterly earnings report and the numbers shown in the Facebook advertising data.
For example, Facebook officially reported a total user number of 1,11 billion for the first quarter of 2013. Back then the ads data reported a total user number of 982 million instead. So, there was a rough difference of nearly 150 million users. Our conclusion was then, that country stats like ours can be seen as rough estimates and to get the exact user numbers you need to check the official Facebook reports.
Facebook Country Statistics Changes
But now, it seems that Facebook changed the user numbers in the ads data significantly. As of today our Facebook country statistics shows a total user count for the world of 1,060,067,980. That’s an extensive plus of over 78 million or 7.94% of new users within just a month. Every country in the top 10 seems to have added one million or more users. It is further noteworthy that now only rounded totals are displayed.
We want to play it safe and therefore we compared the total number of users in the USA and Brazil of our stats directly with the numbers on Facebook. Just create an ad in this countries and you get the numbers.
As you can see, you get exactly the same numbers like shown in our Facebook country statistics.
The biggest users correction was done for the United States with over 9 million new users. Furthermore, notable user increases were made for Japan with nearly 4.8 million new accounts, that’s a plus of 34.58% and Nigeria with a percentage plus of 41.46%.
The Million (
Dollar) User Question
The biggest question remains: Are the Facebook country statistics based on ads data now compliant with the official earning reports?
What do you think of it? Are the country statistics a great indicator for the Facebook usage in certain countries again?