Social Media Analytics Blog

Instagram Emoji Study – Emojis lead to higher interactions

Emojis are omnipresent – We use them while chatting with friends on WhatsApp, at work on Slack and they are even used in the business world, too. Scrolling through Instagram or Facebook, you will encounter many hearts, camera or thumbs up icons. We wanted to dig deeper on how Instagram emojis are used, how often they are used on average and, most of all, we wanted to know if a post containing emojis receives a higher amount of interactions. The following Instagram emoji study tackles all of these questions and reveals some great insights on how businesses can profit from emojis. (more…)


Learning from the best – The New York Times on Instagram

In February 2015 I joined quintly and soon I was looking for topics that are relevant in the industry of social media. After a bit of time spent researching and gathering information, I got the feeling that Instagram was a hot topic among businesses – and it still is. Back then, I was impressed by the work of The New York Times on Instagram. I read an article that interviewed Alexandra MacCallum and I found one of my first topics for a post. I analyzed the strategy the news corporation had on Instagram. Now, it’s time to have a look at them again. Is New York Times still “All in on Instagram”?
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Instagram Study: Interactions have dropped by 33% in one year

In our Instagram study for 2015 we analyzed the development of the interaction rate and found a downwards trend by almost 40%. Due to the fact that this rate takes more values into consideration (to make profiles comparable, irrespectively of size) the decreasing rate has more than one factor. To get a better understanding of how that affects total interactions, we used this Instagram study to also analyze purely likes and comments. (more…)


Instagram Study Q2 2015

Instagram Growing Rapidly – Interaction Rate Drops

After our popular Instagram Study of Q1, we are happy to share the latest Instagram Analytics stats. Since the last study Instagram grew rapidly and we reported steadily increasing interaction rates on the photo-sharing platform in other blog posts and studies published. Here is a quick overview of the main findings: (more…)


The 4 essentials of Instagram Marketing

In our last social media studies Instagram always was the shooting star. That’s why Instagram Analytics get increasingly important. Even though companies have 10x more fans on Facebook than followers on Instagram, the average posts receives up to 12x more interactions. In a nutshell, the organic reach is higher and thus more people can be reached and engaged. That was one of the reasons why we hosted the webinar “How to set up a visual social media strategy and measure success”. The dashboard used during the social media webinar given last week, shows numerous revealing metrics.  (more…)


Social Media Webinars – Introducing #quintlyIQ: New Webinar Series starting June 30

Social Media webinars are a great way for us to share our knowledge and experience we gained over the last years in social media. Due to that and the great feedback we have received from our clients, partners, followers and fans we decided to ramp up our efforts to deliver more webinars going forward. Since more businesses are eager to gain a data-driven view on activities in the social sphere, we see the necessity of proving such effectiveness of activities and are now sharing our insights with the help of webinars. Here a data-driven view on performance is important for any marketer and the upper management to understand the activities. The numerous facets which belong to a holistic social media strategy are often underestimated. Choosing the right metrics, being able to set up a dashboard with the most important KPI’s and reporting in the end, are crucial factors, which will be discussed with hands on examples in our webinars from now on.

Under Armour (more…)


How to profit from Instagram – Under Armour knows it

Ever since the rise of the Social Web, there have always emerged new trending networks that have a steady effect on the importance of other channels. Currently on the rise is Instagram with its pictures, short auto-play videos and hashtags, especially for younger people that are often the early adopters in the Social Media market. Due to purely visual content on this platform, it is especially efficient for marketers of brands in the B2C sector, because the visual communication is targeted majorly to the emotions of users. To engage their fanbase and potential clients, marketers need to apply lots of creativity. So the relation of costs and benefits is especially effective for companies producing items that can raise emotions in their target groups, such as products from the beauty, clothing, food, travel or event industry.

In the following article we are analyzing ‘Under Armour’s’ Instagram strategy as a best-practice example, showing how to utilize possibilities on Instagram. From these tactics every company can learn and apply tactics to their own strategy. For the sports clothing industry, the example “Under Armour” displays clearly that the presence on Instagram is growing very fast in comparison to Facebook, where fan growth is not as fast anymore. Below, there is also a visual comparison of the interaction rates of both networks and it is apparent how well Instagram works for the brand and how attractive the platform can be for clothing marketers.

Under Armour
Under Armour
Period of analysis (May 1st to May 31st) (more…)


King of Engagement – Instagram Study Q1 2015

Find the latest quintly Instagram Study here.

Average Interaction on Instagram is up to 10 times higher than on Facebook

The following Instagram study provides insights on the most important stats during the first quarter of 2015. To get part of the photo-stream of an individual is not an easy task for companies. With 300M monthly active users and 2.5B likes per day the photo-sharing platform literally exploded since it was founded. People seem to like square-shaped pictures and the intuitive double tap like function and consequently interact a lot. In this study we analyzed how likely it is that users interact with the average account on this social network. On top of that, we wanted to identify if videos play a crucial factor in Instagram strategies, and which amount of posts might be considered as an optimum, plus an analysis on other relevant metrics. (more…)

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