Social Media Analytics Blog

Instagram Study 2015 – Distinct drop in interactions

During 2015 we published our Instagram study of Q1 and Q2. To keep marketers up to date, we have now analyzed the whole year of 2015. By looking at the numbers we were able to identify interesting developments during the year. Instagram has often been reported as the “place to be” for brands and their storytelling. To get your campaign right, it is highly essential to understand the network-related data that backs up your decision-making process. Accordingly, goals have to be set on how the network is developing, therefore our Instagram Study 2015 help marketers to identify everything important during the year. (more…)


Instagram Study Q2 2015

Instagram Growing Rapidly – Interaction Rate Drops

After our popular Instagram Study of Q1, we are happy to share the latest Instagram Analytics stats. Since the last study Instagram grew rapidly and we reported steadily increasing interaction rates on the photo-sharing platform in other blog posts and studies published. Here is a quick overview of the main findings: (more…)


King of Engagement – Instagram Study Q1 2015

Find the latest quintly Instagram Study here.

Average Interaction on Instagram is up to 10 times higher than on Facebook

The following Instagram study provides insights on the most important stats during the first quarter of 2015. To get part of the photo-stream of an individual is not an easy task for companies. With 300M monthly active users and 2.5B likes per day the photo-sharing platform literally exploded since it was founded. People seem to like square-shaped pictures and the intuitive double tap like function and consequently interact a lot. In this study we analyzed how likely it is that users interact with the average account on this social network. On top of that, we wanted to identify if videos play a crucial factor in Instagram strategies, and which amount of posts might be considered as an optimum, plus an analysis on other relevant metrics. (more…)

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