Social Media Analytics Blog

The unbeatable Trump: time for a shift in Clinton’s social media strategy?

For a long time, democrat Hillary Clinton has been leading over her republican rival Donald Trump by double digits in the polls. However, he managed to surpass her in late May 2016.

On June 7, Clinton won enough delegates for a nomination as the democratic presidential candidate. But while she is ahead of her competitor Bernie Sanders regarding the number of delegates, concerning his polls against Trump, Sanders would be the more promising candidate. At this point of time, Hillary Clinton seems to be the presumptive presidential nominee. We will, nevertheless, still include Sanders in our social media analysis as he vows to “fight to the end” and also to give a better idea on the basis of things to come. (more…)

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