Remember when Obama was running for president in 2008? Back then, there was much attention to how well the rather young candidate used social media in his campaign. Today, a solid appearance on all relevant social media channels is expected from every politician. Nonetheless, the current contenders for becoming their party’s candidates take it to the next level, especially as the number of active social media users is much bigger today than it was back eight years ago. In the following article we compare social media data with approval ratings for the presidential elections in 2016.

(more…)