Social Media Analytics Blog

Mercedes vs. Tesla: Social media face off

Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn’t happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.

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Little known ways to improve your social media report

The creation of a social media report is a long lasting and difficult task, which involves a lot of different aspects and certainly a lot of testing. You may already have noticed that every social media report concept follows a different approach and sometimes you do find overlaps. It sometimes feels like asking the deeply philosophical question: “Which came first, the chicken or the egg?” because there is no certain answer to these questions. A myriad of factors come into play in the process of creating a social media report.
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How social media can improve your customer service

Where there is social media, there is customer service. Through having a social media presence it is inevitable that your clients will try to reach out through your social media channels. Especially when it comes to customer service, social media can be a curse and savior at the same time. Everyone stumbled upon on the embarrassing social media customer service moments made by other companies, that everyone tries to avoid as good as they can. That said, keep in mind that there aren’t only downsides to social media yet it is also a really good way of providing excellent social media customer service. But going back to our initial thought: What is the relation between social media and customer service? What do you have to keep in mind when my Facebook timeline or Twitter feed suddenly becomes an additional support channel?

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6 social media KPIs for Facebook marketers

Facebook’s advertising revenue has skyrocketed in the first quarter of 2016. So it is no surprise that many companies, no matter if large or small, are using the services from Facebook to reach a wider audience. The fact that you have landed on this blog post makes it very probable that you yourself are an active Facebook marketer. In the following we want to present you a couple of advanced social media KPIs to monitor your Facebook marketing success and benchmark your performance to other players in your industry.

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How to improve your social media interaction – track, measure, optimize

The first indicator that probably every social media manager looks at is the follower count of a given profile. It is one of the most basic social media KPIs. Besides this metric, numbers like the amount of own posts are also very easy to understand. Yet in the end, they only identify how active the analyzed brand is on social media. If you want to refine your analysis though, there are plenty more indicators that are a bit more complex. One group of them revolves around social media interaction on your profile.

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Social Media Analytics Cycle – How to optimize your social media routine

The following social media cycle will help you to constantly be ahead of your competition. Social Media with all its different facets can be overwhelming and has many aspects that are crucial to stay ahead of your competition. With the help of this Social Media Analytics Cycle (SMAC), businesses are able to efficiently set KPIs in order to achieve goals as well as report the performance to the correct recipients. It will help you systematize your social media analytics routine to stay ahead of your competitors. (more…)

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