Twitter – it is the world’s most famous service for so-called microblogging and actively used by more than 200 million people around the world. Next to Facebook no other social network is on everyone’s lips like this service with the iconic blue bird. Launched nearly 7 years ago, nowadays Twitter handles an unbelievable number of around 340 million tweets per day. Anyone, like celebrities, actors, politicians, athletes, stars and starlets, and of course, mostly the regular guy can be found on Twitter today.
Furthermore Twitter became an important channel for all kinds of global news, because of its instant word spreading and its huge adoption on mobile devices. More or less important topics, which are creating the most buzz all over the world or directly for a growing number of countries are shown in the top 10 trends. Twitter also continues to be the main driver for social TV interaction. According to Nielsen during June 2012, a third of active Twitter users tweeted about TV related topics. And, there are so many other fields and ways, in which Twitter can and was be used.
As an essential channel for almost all social media marketing efforts, Twitter plays also a major role for any kind of business. But here is also one of its biggest problems – there are no Twitter statistics for your performance. Instead of services like Facebook and YouTube, where page or channel owners get Insights or other metrics, there are no inbuilt Twitter Analytics to measure your success. Only if you use Twitter advertising, you get some stats for your performance. In your profile there are just three basic numbers, number of total tweets, followers and how many profiles you are following back. But hey, you get a notice when someone favs or retweets your stuff.
This lack of service hasn’t changed yet although many people, especially marketers are highly interested in analytics data for the performance of their Twitter marketing activities.
Google Trends – Interest Over Time On Twitter Statistics
As you can see, since the social network was launched, the interest in Twitter statistics has grown continuously. Because of its vibrant ecosystem, there are already numerous services which are helping you to close Excel and instead generating automated performance reports for you. In fact, there are thousands of free and paid tools out there which are offering countless ways to measure your success.
Start Benchmarking Your Twitter Statistics
Besides the fact, that many of them are just fun projects, outdated and untrustworthy there is mostly another lack of service – Twitter benchmarking. Many tools just focus on your own Twitter data and one can’t say it often enough, just watching your own numbers won’t help you to optimize your social media marketing efforts. Living in an own data vacuum won’t help you to get better. Therefore you need to compare your Twitter statistics with competitors. With the right tools it is very easy to keep an eye on the activities of your competition. In addition you should always compare your stats with them to gain new insights of whether you are already on the right way or if there is still room for optimization. Checking the stats of competitors over time, will help you to get a pretty clear sense of their overall growth, activity, reach and what type of content is working to create new leads, interactions, sign ups or whatever you try to reach.
quintly gives you the opportunity to start benchmarking your Twitter statistics in an unseen way. You can easily get a great overview of your own performance and compare all your data with competitors to further optimize your marketing efforts.
Sign up for free and start benchmarking your Twitter statistics with competitors and best-practice examples.
Twitter Fail Whale by shannabanan-o-rama