Social Media Analytics Blog

Study proves: 530% more comments on Facebook Native videos

This study on Facebook videos has been refreshed in October 2017 for you to keep you updated about the latest developments in the usage of videos on Facebook.

Thousand of videos are shared on Facebook timelines everyday. So every time you view your Facebook timeline, you will probably come across some moving images. In particular, media companies and brands are making more and more use of videos. The strategy behind this is mainly the fact that video content has the advantage of engaging users for a longer period. Through the combination of visual and audio components, videos have the possibility to transmit an experience that goes beyond that of images.

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Facebook Native Videos vs YouTube and other video formats

Info: Please find the update version (March 2017) of our Facebook Native video study here.

Travel back in time for one year and think about your Facebook timeline. Scrolling down you’ll be likely to find significantly fewer videos than you would today. Facebook pages try different content strategies to engage their users and win their attention for a short period of time. Creative videos are a perfect way to engage your community. Creating a video comes with a higher amount of work than uploading an image and companies want to have a return for that investment – with reach and interactions as the currency. (more…)

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