Social Media Analytics Blog

Study proves: 530% more comments on Facebook Native videos

This study on Facebook videos has been refreshed in October 2017 for you to keep you updated about the latest developments in the usage of videos on Facebook.

Thousand of videos are shared on Facebook timelines everyday. So every time you view your Facebook timeline, you will probably come across some moving images. In particular, media companies and brands are making more and more use of videos. The strategy behind this is mainly the fact that video content has the advantage of engaging users for a longer period. Through the combination of visual and audio components, videos have the possibility to transmit an experience that goes beyond that of images.

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How to Make Use of YouTube Analytics for Video Marketing

SocialMediaStrategyThis is a guest post from William Johnson, who belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. William also runs free consultation programs on website technical and usability review, web and UI designing, social media content creation, web analytics and popular internet marketing trends for his reader base. He has been a regular contributor to leading online portals such as SmallBizTrends, SEMRush, Template Monster etc. Connect him at Google+ and Twitter. (more…)


Launching Private YouTube Analytics Integration

Following the model of the already existing Facebook Insights integration, we have now also extended the set of YouTube Metrics with the integration of the admin-only YouTube Analytics. With this update it is now possible to track your private YouTube analytics in quintly and add all these private metrics to your personalized dashboards and individual reports. Altogether the new feature allows you to get a much more detailed picture of your YouTube performance.

Advantages of Youtube Insights

From now on you have direct access to all historical data of your YouTube channels so you can track daily snapshots as well as relative counts for any chosen time period, e.g. the relative view count of a video across 2014.

For a detailed analysis on channel level you can now see unique views for each of your channels. Furthermore, you can categorize all channel metrics by country, per traffic source or playback location.

Online Appearance

Another valuable feature coming along with the launch is the Top Ten Videos Table. In one view it lets you check out the top ten performing videos of your chosen time period and you can sort these by any of the given metrics.

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Social Media Shoes Duel: Vans Vs. Converse In An Analytic Walk

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Casual, sporty, colorful shoes. Which brand comes in your mind? The skateboard-fan, the fashion-conscious person, the Rockabilly-Fashionista and all the other shoe-lovers will now suggest at least two brands: Converse and Vans, the world’s most loved all-round sneakers. The worldwide shoe stores can’t go without the two brands because the demand is high. Obviously, feed around the whole globe walk in their sneakers. But taking a medial look at the competition of the two shoe brands, we can’t help but wonder: Do Converse and Vans also walk well through the jungle of social media? In the following article, we’re going to analyze the performances of the two brands on Facebook, Twitter and YouTube. But before starting the social media shoes duel, a short historical overview shall introduce the sneaker achiever.

A Short Historical Retrospect Of The Sporty Footwear

Both shoe brands look back to a popularity for decades and have started in small factories. But with the development of both businesses, Converse and Vans have evolved several unique features.

Converse, the shoe brand with the white star, was already founded in 1908. The Converse Rubber Shoe Company started producing the sporty footwear with the rubber sole and established the Converse All-Star Sneaker on the market, short called Chucks. Once created for basketball players, the Chucks have soon taken over the masses and have built a new casual look. The name of the trend shoe came from it’s creator, Chuck Tayor. Since 1917, Converse has sold 655 Million pairs of Chucks worldwide. Thereby, the Converse Chucks are the most popular shoes in history.

Converse’s slogan: Shoes Are Boring. Wear Sneakers.

Vans, the strongest competitor in the matter of sporty shoes, was founded some decades later in 1966. Since it’s foundation, the brand shows a high level of creativity in each marketing channel and in fan actions. For example the Vans Warped Tour, a concert tour, yearly inspires and brings together thousands of people since 1994. Artists like Katy Perry, No Doubt, Blink 182 and many others yearly enter the Vans stage. The brand separates between skate, surf, snow, BMX and other segments and amazes millions of young as well as old shoe freaks. For each segment, Vans has own channels and pages on social media to most efficiently target the single audiences.

Vans’ slogan: Vans “Off The Wall”.

Vans Vs. Converse: A Numeric Overview Of The Competitors

Tables are boring? Having a look on the numbers, the duel between Vans and Converse is starting exciting, because the brands are nearly going head to head on Twitter and YouTube. Only the Facebook numbers offer a first favourite: Converse registers triply more fans than it’s competitor Vans. But that means nothing for the crowning of the social media shoes in the end of the duel.

 

 

 Brand  Logo  Facebook Fans  Twitter Followers  YouTube Subscribers
Converse Profile Picture Converse 37,239,992 344,953 26,966
Vans Profile Picture Vans 12,644,933 339,512 40,200

 

 

 

Are The All-Stars Also The All Stars On Facebook?

VansVSConverse

The key metrics radar gives the first overview we need to go on with the social media duel. The strengths and weaknesses of both shoe brands diversify extremely. Converse receives a high fan engagement refer to interactions and fan count, whereas Vans is very active on Facebook and regularly posts relevant content, but can’t receive the even nearly the same engagement as Converse. Nevertheless, we shouldn’t place a winner too hasty: Vans isn’t able to reach Converse’s interaction rate on Facebook, which could be different analyzing Twitter and YouTube. Maybe the fact, that Vans responds to nearly each question and post on Facebook, can be interpreted as the driver of the growth.

VansVSConverse

The radar has already indicated, that Converse causes a higher interaction rate on Facebook than Vans does. But both brands constantly post on their Facebook page. Now, we’ll take a closer look at the posts to get an idea about the real differences refer to the single interactions. The chart shows the average interactions per post from Sep 2015 to March 2016. So we can see, that Converse’s fans have interacted a lot more than the Vans’ fans have done, nevertheless Vans managed to receive huge peaks in Facebook interactions. And the interactions on the Converse page have increased during the last two years. Nevertheless, it’s important to keep the huge discrepancy of the number of fans in mind.

Converse Are Jumping Off  The Wall On Twitter

VansVSConverse

The analyzed Key Metrics Radar shows the high numbers in Followers, Follower Growth, Retweets, Mentions and Interactions for Converse. The manufacturer of Chucks seem to perform even better than on Facebook. Vans is almost as active on Twitter as Converse what can be seen in the Own Tweets data point. As well as that Vans has a very high response rate whereas Converse does not seem to reply at all. With the following chart, we’re going to expand mentions.

VansVSConverse

Fans and followers are the basic drivers of social media success. Getting users mentioning a brand’s name on a platform is a tough job, but provoked one only one time, a mention can create a strong viral buzz. In this case, Vans and Converse are more or less often mentioned on Twitter during the last two months, but Converser is leading with a significant higher count of mentions. Also the radar already showed, that the users on Twitter rather mention Converse than Vans during the measured time period. Converse registers some peaks in the development, which result from different campaigns and events.

Social Shoes Blues On YouTube

VansVSConverse

On YouTube, both shoe brands have nearly complete opposed strengths. On the one hand, Converse reaches a high interaction rate during the measured time period, on the other hand it doesn’t register a high number of subscribers and videos. Meanwhile Vans regularly feeds the high count of subscribers with videos and reaches more interactions, views and subscribers than Converse – Interesting!

VansVSConverse
Taking a closer look at the total number of views, we obviously see that Vans is leading with nearly the double number of views. In the end of 2015 Vans was able to generate a lot of views in less than one once, with good content on their YouTube channel.

These Sneakers Are Made For Walking – And Social Media

Finally, we have to crown the social media shoes winner. But which shoe brand convinces on each network?
On Facebook and Twitter Converse wins with a high number of fans and interactions. The shoes with the white star also provoke a high number of interactions on each post. Vans isn’t able to keep up with Converse. But the trendy slipper shoe catches up on Twitter with a high good service, which reflects in reacting to the users questions and other tweets. Converse again, takes another lead by being mentioned more often than it’s competitor. On YouTube, Vans does a great job and overtook Converse in the last two years by far – Great Job! Interesting to see are the different strategies, the companies have. For Vans, Twitter and Facebook seem to be a customer support channel, whereas the brand manages to engage a lot of followers on YouTube.

All in all, both shoe brands are driving their social media performances very well, but Converse reaches its audience more effectively. So, drum roll for Converse, which has definitely won the duel on social media! But in the end, you are the consumer and you decide, which footwear gets the privilege to protect and also adorn your feet. Both brands are comfortable to wear, but which reaches your taste mostly? And what kind of shoe-freak are you? The hipster, the surfer, the skater? Grab your All-Stars or your Slip-Ons and go out enjoying walking in your sneakers, until the weather is going to force you to swap them for warm winter shoes.

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How To Verify Your Social Media Profiles (UPDATED January 1st, 2017)

If you manage a business social media profile and want to stay on top in this fast changing social media world it is important to create relevant content and engage with your audience right in time. That’s of course not all. Authenticity is the cue. When your social media profiles wear this typical checkmark it is a clear sign for visitors and your existing audience. There are a bunch of studies and it is simply logical that people automatically trust those social media profiles a lot more than those without a verification sign. This maybe leads to a higher engagement and a higher brand reputation.

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Social Media Browser Duel: Chrome VS Firefox

Social Media Duel: Chrome VS FirefoxMozilla Firefox and Google Chrome are two of the most used free and open source web browsers worldwide – Over 1 billion people use them on a daily basis. Since both of them outpaced Internet Explorer in nearly all significant criteria, opinions differ on the question which of them is the better one. Lets take a look at the social media channels and see which of them has more supporters on Facebook, Twitter and YouTube and who does the better advertising on these social media platforms?

Although they don’t distinguish much from each other at a first glance, each of them got certain strengths and weaknesses. To make an example, Chrome is a little bit faster than Firefox, therefore Firefox is, thanks to a lot of add ons, more customizable.

Lets have a look at the total number of Facebook, Twitter and YouTube supporters:

Audience Numbers Of The Social Media Browser Duel

Browser Logo Facebook Fans Twitter Follower YouTube Subscribers
Google Chrome Profile Picture of Chrome 16,084,832 1,580,885 582,583
Mozilla Firefox Profile Picture of Chrome 16,140,324 1,752,722 17,350

Concerning the number of Facebook fans and Twitter followers, it’s a real tight decision. Firefox leads in front of Chrome with only 60,000 Facebook fans resp. 60,000 Twitter followers. The only platform where the winner is obvious is YouTube – Chrome leads in front of Firefox with over 560,000 subscribers. This isn’t without reason. Chrome got a professional YouTube channel with a lot of funny and original videos. Firefox can’t really compete with this. Since Google got a much higher financial budget than Firefox and, of course, Chrome and YouTube are both Google products. So this isn’t a big surprise at all.

Let’s have a deeper look at the Facebook performance of both browsers. The interaction rate is always a great metric to measure the fan activity of a Facebook page:

Social Media Browser Duel – Fan Interaction Rate

Interaction Rate For Chrome Vs Firefox

Firefox wins in this metric. They got a constant higher Interaction rate than Google Chrome during the last 2 years.

If you take a look at their Facebook pages, they also look rather similar at first glance – both browsers try to appeal very user friendly and on an eye to eye level. Still Firefox seems to be more successful in making their fans interact with them.

Are there differences in their posts? Our post type distribution will give us the answer.

Social Media Browser Duel – Post Type Distribution

Post Type Distribution For Chrome Vs Firefox

Firefox uses much more photos than Chrome, which are still the most attractive post format. Chrome primarily posts links to engage their supporters.

Our last Facebook chart is our Key Metrics Radar. This chart is great to visualize strengths and weaknesses of two pages and to see these in a direct comparison:

Chrome VS Firefox – Key Metrics Radar Chart

Radar Chart For Chrome Vs Firefox

Firefox surprisingly beats Chrome in every single Facebook metric. They evidently know better how to engage fans on this social media platform. A fact leaping to the eye is, that only Firefox allows user posts on their page.

Chrome VS Firefox On Twitter

Now we’ll have a look at the Twitter activity of both browsers during the last month. Who dominates on this social media platform?

Twitter Metric Table For Chrome VS. Firefox

Surprisingly there were huge differences concerning the numbers of Tweets during the last month. While Firefox tweeted 768 times, Chrome didn’t post more than three tweets in 30 days, which looks rather inactive. Firefox evidently makes a better use of the social media platform as Chrome does.

The Social Media Browser Duel On YouTube

How does things stand on YouTube? We’ll have a look at the subscribers change rate for the last month. The subscriber change rate allows you to compare the relative change in subscribers of YouTube channels in percent. This is an important Key Performance Indicator (KPI) to compare YouTube channels of different sizes.

Subscribers Change for Chrome VS Firefox

Another unexpected picture. At the beginning of the month Firefox had a higher subscription change rate than Chrome, but then it fell while Chromes’ rate grew significantly and overtook Firefox. Still, this chart referers to the numbers in percentage. Chrome has the much better statistics on this social media platform in general.

To conclude, while Google Chrome obviously dominates YouTube, Firefox seems to do a better job on Facebook and is much more active on Twitter.

Which browser do you use personally?


[Infographic] Social Media Shortcuts: How To Save Your Time On Social Media Platforms

Blog opener - Social media shortcutsEveryone is browsing through social media networks like Facebook, Twitter, YouTube and Google Plus on a daily basis. But are you stressed up because everything on these platforms feels so slow and you want to speed up your browsing?

As many people don’t know, these four social media platforms are all having some nice keyboard shortcuts. With these shortcuts you can move faster, more comfortable and just pick up the pace. We show you how they work. Navigate through Facebook & co. like a real pro!

For all those who don’t know what a shortcut is: A shortcut is a specific key combination for a command that would otherwise be available only through a menu or an interface. This means a lot of mouse-clicking and it needs some time. Time, that can easily be saved by learning and using shortcuts, especially on social media platforms. Social media shortcuts allow you to get directly to a specific section on those social media platforms, for example your messages, photos, friend requests, account settings, or to perform a specific command by just one shortcut, without much mouse-clicking.

To give you an example: You are on Facebook and you want to read a new message, like a photo and check your timeline at last. This can be done by three easy social media shortcuts. Or imagine you want to watch a YouTube video in full screen. You don’t have to search for the small icon below the video anymore, just press “F” to get it in full screen instantly. Sounds handy, doesn’t it?

Become A Pro – Use Social Media Shortcuts

Maybe you will need some time to get used to all the social media shortcuts – but it is surely worth the effort. You can find all shortcuts in our infographic below. What are you waiting for? Speed up your daily social media usage and impress your friends with your awesome new shortcut skills.

If you want to share and use this infographic, please copy the code below to easily embed our infographic into your content:

Embed Code For This Infographic:

<a href="http://quint.ly/12dMb0f" target="_blank"><img src="http://s3.amazonaws.com/static.quintly.com/infographic/quintly_infographic_social_media_shortcuts.jpg" alt="quintly Infographic: Social Media Shortcuts - How To Save Your Time On Social Media Platforms" /></a>

quintly Infographic: Social media shortcuts


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