Before shooting firecrackers in the sky and ring in the new year, everybody who publishes content on a regular basis feels the need for a yearly summary. Now, I somehow have the feeling to do the same. In 2016 we aimed to deliver great content on social media data to our readers. Based on the feedback we received, it worked quite well. A big thanks for all the support and sharing, friends! The following blog post summarizes our most read social media articles and findings we published this year. Finest selection of social media data 2016:
It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year's performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly.
When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to find out what the most essential features are in this type of tool. Which product offers exactly what I need? Which product might be enough for now, but not sufficient for a more in-depth-analysis some way down the road? What features are, in our opinion, highly underrated and might bring great value to users? To answer these questions, we took a look at what our customers consider vital in
In our Instagram study for 2015 we analyzed the development of the interaction rate and found a downwards trend by almost 40%. Due to the fact that this rate takes more values into consideration (to make profiles comparable, irrespectively of size) the decreasing rate has more than one factor. To get a better understanding of how that affects total interactions, we used this Instagram study to also analyze purely likes and comments.
For more than 310 million monthly active users, Twitter has emerged as a micro blogging service where information are shared with enormous speed. For businesses Twitter can be a great channel to engage with their community. Not only for communicating or informing followers but it can also be a powerful marketing tool to engage with them interactively.
If you have admin rights of a Facebook page you also have access to the page's Facebook insights analytics. Beyond the public page data like the number of fans, interactions etc., insights data provide page analysts with significantly deeper insights into the page performance. Based on this, you can make data-driven decisions about content strategies or the allocation of marketing budgets. To do this successfully, it is essential to track and optimize your page’s performance on a regular basis.
This is a guest post from William Johnson, who belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. William also runs free consultation programs on website technical and usability review, web and UI designing, social media content creation, web analytics and popular internet marketing trends for his reader base. He has been a regular contributor to leading online portals such as
In our last social media studies Instagram always was the shooting star. That's why Instagram Analytics get increasingly important. Even though companies have 10x more fans on Facebook than followers on Instagram, the average posts receives up to 12x more interactions. In a nutshell, the organic reach is higher and thus more people can be reached and engaged. That was one of the reasons why we hosted the webinar “How to set up a visual social media strategy and measure success”. The dashboard used during the social media webinar given last
Ever since the rise of the Social Web, there have always emerged new trending networks that have a steady effect on the importance of other channels. Currently on the rise is Instagram with its pictures, short auto-play videos and hashtags, especially for younger people that are often the early adopters in the Social Media market. Due to purely visual content on this platform, it is especially efficient for marketers of brands in the B2C sector, because the visual communication is targeted majorly to the emotions of users. To engage their