Social Media Analytics Blog

Audience Interests in Social Media Analytics

Audience Interests in Social Media Analytics can be difficult to understand. The analytics process will give us many ways to understand the audience's interests, by monitoring what kind of content they like, what type of interaction they generate, and the comments and questions asked by the audience to the companies that we are researching. To get a direct metric that tells us “this audience likes that kind or product, or that brand,” is exceptionally hard for different reasons. I will share some of these reasons later in this post.

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The unbeatable Trump: time for a shift in Clinton’s social media strategy?

For a long time, democrat Hillary Clinton has been leading over her republican rival Donald Trump by double digits in the polls. However, he managed to surpass her in late May 2016.

On June 7, Clinton won enough delegates for a nomination as the democratic presidential candidate. But while she is ahead of her competitor Bernie Sanders regarding the number of delegates, concerning his polls against Trump, Sanders would be the more promising candidate. At this point of time, Hillary Clinton seems to be the presumptive presidential nominee.

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Super Bowl Social Media Duel - Broncos vs Panthers

It’s Super Bowl time again! This year the Denver Broncos and Carolina Panthers will compete against each other. The Panthers lost only one game in NFC South and Bronco’s defense outperformed nearly everybody else in the season. Without a doubt, the game is going to be exciting. But besides the actual match in Santa Clara, there is another fight between the two teams raging on three other battlegrounds: Facebook, Twitter and Instagram. So today, we want to take a closer look at the numbers and stats in the social networks.

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Social Media KPIs - Find KPIs that fit your goals

The amount businesses spend on communications is shifting fast towards online and especially social. As a social media manager it is key to perfectly know how your ongoing campaign is performing in order to invest your time and money correctly. You can achieve this through measuring your key performance indicators (KPIs). In this first part of our upcoming social media KPIs blogging series, we will thus introduce the essentials of successfully monitoring your social media performance.

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Brands are diversifying their social network presence

Last week I gave a talk at the AllFacebook Marketing Conference in Berlin about how brands are using the different social networks and where they are present. This blog post is a summary of the findings we gathered. As we have a lot of data at quintly about how brands and users in general analyze their social media profiles we have a very good base for looking at some general underlying trends we see across our whole user base.

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Homeland vs. The Walking Dead - A Social Media Battleground

Good TV shows are entertaining, addictive and engaging. Engaging in several ways. We all saw ourselves sitting on the edge of our sofas but real fans spend more time than just during the show with their favorite characters. For companies behind the scenes that is a great possibility to build a community, deliver content and engage fans in the end. This blog post looks on how the organizations behind Homeland and The Walking Dead use social media - Facebook and Twitter in this case.

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Instagram Study Q2 2015

Instagram Growing Rapidly - Interaction Rate Drops

After our popular Instagram Study of Q1, we are happy to share the latest Instagram Analytics stats. Since the last study Instagram grew rapidly and we reported steadily increasing interaction rates on the photo-sharing platform in other blog posts and studies published. Here is a quick overview of the main findings:

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The 4 essentials of Instagram Marketing

In our last social media studies Instagram always was the shooting star. That's why Instagram Analytics get increasingly important. Even though companies have 10x more fans on Facebook than followers on Instagram, the average posts receives up to 12x more interactions. In a nutshell, the organic reach is higher and thus more people can be reached and engaged. That was one of the reasons why we hosted the webinar “How to set up a visual social media strategy and measure success”. The dashboard used during the social media webinar given last

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Visuals receive the highest engagement on Facebook

The following study analyzes 100,000 Facebook profiles and more than 80 million posts from June 2014 to June 2015. The results give insights into which Facebook post type is used most predominantly when marketers share their work and receives highest engagement on Facebook in the end. Increasingly many businesses are relying heavily on content marketing as part of their marketing activities to receive highest engagement possible. Therefore companies try to reach as many users of their target groups as possible.

Main Findings

Links and

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Social Media Benchmarking Study Q2 2015

Main Take Aways of our Social Media Benchmarking Study

Facebook The average Facebook page posts twice per day, but the number massively differs depending on the size of the page (1-1k fans: 8 times per month, 1m+ fans: 229 times per month), links and photos among the most popular post types, highest interaction on photo posts.

Instagram Users post on average once per day, accounts with 100k+ follower twice, image and video Interaction Rate about the same, the average interaction for pages up to 1k likes have 23 interactions on average, 10m+

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