This article was updated in February 2018. The New York Times is one of those iconic publishers that practically everybody knows of. So we assume that their social media marketing is just as iconic as the content of their magazine. Therefore we analyzed four of their Instagram accounts from the past 9 months to gain a behind the scenes view.
The amount businesses spend on communications is shifting fast towards digital – and social media marketing is a big part of it. As a social media manager it’s key to perfectly know how your ongoing campaign is performing in order to invest your time and money right. You can achieve this through measuring your key performance indicators (KPIs). In this article about social media KPIs we’ll introduce the essentials of successfully monitoring your social media performance.
The terms “social media listening” and “social media analytics” are often mixed up or used synonymously. However, for setting up a successful social media strategy, it is essential for businesses to differentiate between the terms and use both approaches simultaneously. Social media listening and social media analytics comprise different methods and applications, we will explain how to combine both profitably.
Do you also have problems finding the average Interaction Rate on Facebook in your industry in order to benchmark your own performances? If yes, here is the solution.
The best time to post on social media is one of the most controversial questions since the beginning of from Facebook, Twitter and Co. It’s an internal battle fought and ultimately never quite won. Going with your intentions can often result in unsuccessful campaigns, wasted resources and frustration. The following article will show you an approach how to find the best time to post on social media, specifically tailored to your community.
While traveling in Central America, I became a heavy AirBnB user. Back home I used AirBnB occasionally, but while traveling especially in costly places, it proves the cheaper and often better alternative to a hotel or hostel. During my time abroad, I had one negative experience with an accommodation that looked totally different than listed on AirBnB. After reaching out to AirBnB via Twitter, I was pleasantly surprised by a great reply within two minutes. Two emails and 15 minutes later, I already received a proof of refund for the price
Before shooting firecrackers in the sky and ring in the new year, everybody who publishes content on a regular basis feels the need for a yearly summary. Now, I somehow have the feeling to do the same. In 2016 we aimed to deliver great content on social media data to our readers. Based on the feedback we received, it worked quite well. A big thanks for all the support and sharing, friends! The following blog post summarizes our most read social media articles and findings we published this year. Finest selection of social media data 2016:
The following social media cycle will help you to constantly be ahead of your competition. Social Media with all its different facets can be overwhelming and has many aspects that are crucial to stay ahead of your competition. With the help of this Social Media Analytics Cycle (SMAC), businesses are able to efficiently set KPIs in order to achieve goals as well as report the performance to the correct recipients. It will help you systematize your social media analytics routine to stay ahead of your competitors.
What analytics ultimately boils down to is social media reporting. It is the final step towards successfully adjusting your social media activities and thus your campaigns. However, there are still many people who don’t use the benefits of professional reporting. The possibility to set up a report once and then automate it will also save a lot of time in your social media routine.
Before we start to focus on buying christmas presents, decorating trees and sipping our favorite christmas tea, we just want to use this last opportunity of the year to show some of the most interesting social media stats of 2015. In this blogpost, we would like to summarize the major studies we published last year and present you all social media stats in one place. After checking back on our own blog, we can say, that you will find quite some interesting studies which were published - with a lot of interesting findings.