When creating a new brand, entrepreneurs have a few advantages: enthusiasm from the audience toward a new product or service, nothing to lose in terms of reputation, no historic guidelines they have to follow regarding the communication, etc. In their first years of existence, young companies are free to test new communications techniques using their creativity. This gives them the chance to analyze what works best on Instagram to reach their target audience. When the brand has numerous customers and a reputation related to its products and
Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!
The mobile photo-sharing app, Instagram, has over 14 million registered users in the United Kingdom. That makes the software provider from California the 4th most used social network in the UK. We saw this figure as an opportunity to gather the data for the ten most-liked UK brands on Instagram.
This study has been refreshed in November 2017 to keep you updated on the latest developments in the usage of emojis on Instagram.
In February 2015 I joined quintly and soon I was looking for topics that are relevant in the industry of social media. After a bit of time spent researching and gathering information, I got the feeling that Instagram was a hot topic among businesses – and it still is. Back then, I was impressed by the work of The New York Times on Instagram. I read an article that interviewed Alexandra MacCallum and I found one of my first topics for a post. I analyzed the strategy the news corporation had on Instagram. Now, it’s time to have a look at them
In our Instagram study for 2015 we analyzed the development of the interaction rate and found a downwards trend by almost 40%. Due to the fact that this rate takes more values into consideration (to make profiles comparable, irrespectively of size) the decreasing rate has more than one factor. To get a better understanding of how that affects total interactions, we used this Instagram study to also analyze purely likes and comments.
Last week, we looked at different social media interaction metrics. By first comparing different networks, we found that Facebook, Twitter and Instagram offer rather similar features for engagement, excluding the latter as it doesn’t offer native sharing. Optimizing your social media measurement is essential for understanding your performance better. This will help you improve your strategy and campaigns more efficiently.
Now that Instagram is more mature, the network plays an essential role for an increasing number of businesses in content marketing. As reported in our Instagram Study 2015, interactions dropped throughout the past year, whereas own posts increased moderately and the frequency of video posts almost doubled. These facts, crowded Instagram timelines and competition force brands to set and measure the right Instagram KPIs to use the network to its fullest.
During 2015 we published our Instagram study of Q1 and Q2. To keep marketers up to date, we have now analyzed the whole year of 2015. By looking at the numbers we were able to identify interesting developments during the year. Instagram has often been reported as the “place to be” for brands and their storytelling. To get your campaign right, it is highly essential to understand the network-related data that backs up your decision-making process. Accordingly, goals have to be set on how the network is developing, therefore our Instagram
The first indicator that probably every social media manager looks at is the follower count of a given profile. It is one of the most basic social media KPIs. Besides this metric, numbers like the amount of own posts are also very easy to understand. Yet in the end, they only identify how active the analyzed brand is on social media. If you want to refine your analysis though, there are plenty more indicators that are a bit more complex. One group of them revolves around social media interaction on your profile.