Instagram offers great possibilities for very different businesses. Key to success is a clear strategy including the correct KPIs to measure the success of campaigns. After that, campaigns can be adjusted and marketers can focus on what worked best. As an overview on how to measure Instagram performance, I decided to write an in-depth article on Instagram Analytics, reflecting on what we’ve learned at quintly in the last years.
Now that Instagram is more mature, the network plays an essential role for an increasing number of businesses in content marketing. As reported in our Instagram Study 2015, interactions dropped throughout the past year, whereas own posts increased moderately and the frequency of video posts almost doubled. These facts, crowded Instagram timelines and competition force brands to set and measure the right Instagram KPIs to use the network to its fullest.