During 2015 we published our Instagram study of Q1 and Q2. To keep marketers up to date, we have now analyzed the whole year of 2015. By looking at the numbers we were able to identify interesting developments during the year. Instagram has often been reported as the “place to be” for brands and their storytelling. To get your campaign right, it is highly essential to understand the network-related data that backs up your decision-making process. Accordingly, goals have to be set on how the network is developing, therefore our Instagram
Instagram Growing Rapidly - Interaction Rate Drops
After our popular Instagram Study of Q1, we are happy to share the latest Instagram Analytics stats. Since the last study Instagram grew rapidly and we reported steadily increasing interaction rates on the photo-sharing platform in other blog posts and studies published. Here is a quick overview of the main findings:
Find the latest quintly Instagram Study here.
Average Interaction on Instagram is up to 10 times higher than on Facebook
The following Instagram study provides insights on the most important stats during the first quarter of 2015. To get part of the photo-stream of an individual is not an easy task for companies. With 300M monthly active users and 2.5B likes per day the photo-sharing platform literally exploded since it was founded. People seem to like square-shaped pictures and the intuitive double tap like function and consequently