Social Media Analytics Blog

Use of Emojis Can Lead to 47.7% More Interactions on Instagram

This study has been refreshed in November 2017 to keep you updated on the latest developments in the usage of emojis on Instagram.

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30 biggest brands on Facebook analyzed in-depth

Facebook is still standing tall as the most popular social media network for users and brands are investing heavily into their social media marketing. It offers interaction with users that show admiration for the brand and can be valuable as a more personal approach to new customers. But how well are the top brands on Facebook really performing? It’s one thing to see if they are still showing up in your timeline, but are they still posting as much as before? Is high activity on the network still being rewarded? What can you learn from their

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