Social Media Analytics Blog

LinkedIn in 2018 - How 5 Big Companies Use LinkedIn in Social Media Marketing

I recently noticed that there aren't very many data-backed articles about LinkedIn. I find that surprising, as the network has been growing steadily and found its place as the network for business professionals. In numbers, Linkedin has reached a massive 500 million users and 250 monthly active users. The numbers sound big, but to get a more relative overview, Twitter has 330 million monthly active users in comparison.

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LinkedIn Business Strategy: 3 Essential KPIs for Marketers

LinkedIn is not only a professional network to remain connected to your contacts but it also offers great possibilities for businesses to benefit their strategy - if used correctly. According to the report of Statista, LinkedIn gained around 400 million users by the end of 2015, and it refers to 64% of traffic to the business sites compared to Facebook and Twitter. As a professional space to connect and engage with a huge variety of business networks, LinkedIn is important to your business and brings potential leads, especially when you

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Facebook Still Dominating Brands' Social Media Strategies

After we received great feedback on our Instagram study in which we were able to identify that interaction rates are up to ten times higher than on Facebook, we wanted to reveal which networks seem to be relevant for companies and brands all over the world. In this analysis, we looked at how over 50,000 quintly users use the platform to track their social media presences. The study is split into 15 countries, as we identified variations between different regions.

The analysis does not only reveal the business-related relevance for a social

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Overall Metrics: Measure Audience, Content And Interactions Across All Networks At Once

After adding Google+, LinkedIn and Instagram analytics within a month and therefore giving users the ability to track and benchmark six different social networks in one place, it was time to implement a new layer of metrics called Overall Metrics. These new metrics are splitted into three segments: Audience, Content and Interactions. The Overall Metrics are finally solving the problem of measuring your social media performance cross network and can be seen as higher level, more abstract, metrics.

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Introducing LinkedIn Analytics: Track And Benchmark Your Company Page

Today we are really happy to introduce LinkedIn analytics for company pages. LinkedIn is the worldwide leading social network for business users and since its launch back in 2003 it became the undeniable starting point to professionally connect and network with business people. Another important part of LinkedIn is searching for new jobs. Users can easily search for relevant new jobs and thus companies are actively recruiting new talents on LinkedIn. Gradually LinkedIn has also become a relevant content hub for companies to catch up with

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