I recently noticed that there aren't very many data-backed articles about LinkedIn. I find that surprising, as the network has been growing steadily and found its place as the network for business professionals. In numbers, Linkedin has reached a massive 500 million users and 250 monthly active users. The numbers sound big, but to get a more relative overview, Twitter has 330 million monthly active users in comparison.
LinkedIn is not only a professional network to remain connected to your contacts but it also offers great possibilities for businesses to benefit their strategy - if used correctly. According to the report of Statista, LinkedIn gained around 400 million users by the end of 2015, and it refers to 64% of traffic to the business sites compared to Facebook and Twitter. As a professional space to connect and engage with a huge variety of business networks, LinkedIn is important to your business and brings potential leads, especially when you