Social Media Analytics Blog

5 Ideas to Optimize Your Social Media Analysis

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Research, Social Media Analysis on December 11, 2017

In September 2017 I went to a presentation of a newly published scientific paper examining how social media was used in the 2017 German federal elections. As I did my Master’s in political science and marketing, the event naturally sparked my interest. After the presentation, I talked to one of the creators of the paper, Swiss researcher Daniel Vogler of the Research Institute for the Public Sphere and Society (fög).

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How to Analyze Facebook Reach

Facebook Reach is essential for every marketer. Many strategies work towards increasing it. The cornerstone of being successful on Facebook, including a high reach, is measuring it appropriately. 

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Instagram Strategy Case: Ray Ban VS Le Petit Lunetier

Elise Pauriol Written by Elise Pauriol
in Instagram, Social Media Analysis on July 11, 2017

When creating a new brand, entrepreneurs have a few advantages: enthusiasm from the audience toward a new product or service, nothing to lose in terms of reputation, no historic guidelines they have to follow regarding the communication, etc. In their first years of existence, young companies are free to test new communications techniques using their creativity. This gives them the chance to analyze what works best on Instagram to reach their target audience. When the brand has numerous customers and a reputation related to its products and

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How Knowing Your Audience Helps You Create Remarkable Content

Nils Herrmann Written by Nils Herrmann
in Facebook, Social Media Analysis on May 17, 2017

It is time for our second post of our social media tip series. Our last tip blog post handled one of the most discussed and also one of the most complex social media topics, namely the best time to post on social media. This post takes on the widely discussed matter of creating remarkable content for your target audience.

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The 10 Most-liked UK Brands on Instagram

The mobile photo-sharing app, Instagram, has over 14 million registered users in the United Kingdom. That makes the software provider from California the 4th most used social network in the UK. We saw this figure as an opportunity to gather the data for the ten most-liked UK brands on Instagram.

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10 Major Brands in Mexico Analyzed on Social Media

Nils Herrmann Written by Nils Herrmann
in Brands, Mexico, Facebook, Social Media Analysis on February 08, 2017

In the past, it was always interesting for quintly to conduct studies that illuminate industries or even look at some of the biggest brands worldwide on social media. This study, in contrast to our previous studies, follows a different approach and focus on social media in Mexico.

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33 Social Media Buzzwords Every Marketer Needs to Know

Social networks have been around for quite some time now, however, social media marketing is still in its baby feathers compared to more classic marketing approaches. New tools and concepts are popping up almost every day - or so it sometimes seems at least. Of course all these new possibilities are being discussed vividly on social media blogs and lots of new terms are created by doing so. It’s sometimes hard to keep track of all these social media buzzwords or people, who are new to social media marketing, have to catch up on it. This is

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Finest selection of social media data 2016

Before shooting firecrackers in the sky and ring in the new year, everybody who publishes content on a regular basis feels the need for a yearly summary. Now, I somehow have the feeling to do the same. In 2016 we aimed to deliver great content on social media data to our readers. Based on the feedback we received, it worked quite well. A big thanks for all the support and sharing, friends! The following blog post summarizes our most read social media articles and findings we published this year. Finest selection of social media data 2016:

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Benchmark Study: Set the right social media goals for 2017

It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year's performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly.

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US Elections Social Media Report: Digging Deep into Data

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Twitter, Politics, Facebook, Social Media Analysis on November 02, 2016

Looking back at this election, it has been quite a ride. With Donald Trump, a non-politician, real estate mogul and reality TV celebrity entered the race. He is out to challenge the "Washington establishment" while spurring lots of controversy along the way. And then there's Hillary Clinton, the former first lady and secretary of state, who will go down in history as the first female nominee for presidency in the USA. Despite all their political and personal differences, the democratic and republican candidates share one similar trait

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