The amount businesses spend on communications is shifting fast towards digital – and social media marketing is a big part of it. As a social media manager it’s key to perfectly know how your ongoing campaign is performing in order to invest your time and money right. You can achieve this through measuring your key performance indicators (KPIs). In this article about social media KPIs we’ll introduce the essentials of successfully monitoring your social media performance.
The terms “social media listening” and “social media analytics” are often mixed up or used synonymously. However, for setting up a successful social media strategy, it is essential for businesses to differentiate between the terms and use both approaches simultaneously. Social media listening and social media analytics comprise different methods and applications, we will explain how to combine both profitably.
Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn't happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.
For a long time, democrat Hillary Clinton has been leading over her republican rival Donald Trump by double digits in the polls. However, he managed to surpass her in late May 2016.
On June 7, Clinton won enough delegates for a nomination as the democratic presidential candidate. But while she is ahead of her competitor Bernie Sanders regarding the number of delegates, concerning his polls against Trump, Sanders would be the more promising candidate. At this point of time, Hillary Clinton seems to be the presumptive presidential nominee.
This is a guest post by Z. Eren Kocyigit (BA Economics, MA Finance, Ph.Dc Marketing), a Marketing Thinker (as an Academician and Lecturer) and Doer (as a Marketing Director/Consultant). He has been giving Mobile Marketing, E-business & Internet Marketing and High Technology Marketing Management lectures at Bahcesehir University and Bilgi University. His major research areas are Marketing (Digital, Mobile, and Social Media Marketing). He worked as marketing and business development specialist at Turkey’s one of the leading bank, Isbank,
In our webinar “How to Create a Visual Social Media Strategy and Measure Success“ on August 18 we combined our experience with the insights of Mitt Ray, Founder of Social Marketing Writing. We discussed how a successful visual social media strategy is set up and measured in the end. In recently published social media studies, we were able to show that many businesses are heavily relying on Instagram, as a purely visual network. Due to low organic reach on Facebook and faster absorbed information on Instagram, interactions here outperform
Main Take Aways of our Social Media Benchmarking Study
Facebook The average Facebook page posts twice per day, but the number massively differs depending on the size of the page (1-1k fans: 8 times per month, 1m+ fans: 229 times per month), links and photos among the most popular post types, highest interaction on photo posts.
Instagram Users post on average once per day, accounts with 100k+ follower twice, image and video Interaction Rate about the same, the average interaction for pages up to 1k likes have 23 interactions on average, 10m+
One of the first steps of every successful social media strategy is to create a social media report. No matter how advanced your social media strategy already is, you will always need a social media report to measure if you have reached your goals. A good social media report will help you to focus on the big picture and also make it easy for you to communicate your social media success within your organization. To really get value out of social media you have to make sure that your social media department knows what is going on -