When we’re working we often try to make processes faster and more efficient so we can focus on more important tasks. When I started in early 2015, web analytics was mainly done manually. Now most of it can be automated.
We all hear the discussions about Social Media ROI all the time, but in the end there is no standard answer to the question on the return of your social media activities. That’s why we want to show you a different approach of setting up your own formula for social media success. With the recent introduction of QQL we have laid the foundation for technically defining your own metrics. In this blog article we want to go a step further and help you to get the theory right behind that and to come up with your own formula that measures your