Social Media Analytics Blog

Use of Emojis Can Lead to 47.7% More Interactions on Instagram

This study has been refreshed in November 2017 to keep you updated on the latest developments in the usage of emojis on Instagram.

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Facebook Reactions Study - New Reactions picking up pace!

Julian Gottke Written by Julian Gottke
in Reactions, Social Media, Study, Facebook, Social Media Study on September 08, 2016

After our popular Facebook Reactions Study, this post summarizes the findings of our latest study. Here we analyzed 105k Facebook pages in May and June and were able to reveal some interesting changes on how Facebook Reactions are being used. As a little heads up: The usage of Facebook Reactions increased massively for the biggest profiles analyzed.

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