Social Media Analytics Blog

Audience Interests in Social Media Analytics

Audience Interests in Social Media Analytics can be difficult to understand. The analytics process will give us many ways to understand the audience's interests, by monitoring what kind of content they like, what type of interaction they generate, and the comments and questions asked by the audience to the companies that we are researching. To get a direct metric that tells us “this audience likes that kind or product, or that brand,” is exceptionally hard for different reasons. I will share some of these reasons later in this post.

Continue reading...

Benchmark Study Q1 2017 – Current Social Media Trends

Elise Pauriol Written by Elise Pauriol
in Instagram, Twitter, Facebook, Social Media Study on June 22, 2017

Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!

Continue reading...

Twitter Mentions Overlap - In-depth Relationship Insights on Twitter

Today, we proudly present to you our new “Twitter Mentions Overlap” feature. With the help of this metric, you can learn more about your active community interests by knowing what other companies they are talking about. You’re probably curious: what questions specifically can we answer with this metric?

Continue reading...

How AirBnB Utilizes Twitter for Customer Support

While traveling in Central America, I became a heavy AirBnB user. Back home I used AirBnB occasionally, but while traveling especially in costly places, it proves the cheaper and often better alternative to a hotel or hostel. During my time abroad, I had one negative experience with an accommodation that looked totally different than listed on AirBnB. After reaching out to AirBnB via Twitter, I was pleasantly surprised by a great reply within two minutes. Two emails and 15 minutes later, I already received a proof of refund for the price

Continue reading...

US Elections Social Media Report: Digging Deep into Data

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Twitter, Politics, Facebook, Social Media Analysis on November 02, 2016

Looking back at this election, it has been quite a ride. With Donald Trump, a non-politician, real estate mogul and reality TV celebrity entered the race. He is out to challenge the "Washington establishment" while spurring lots of controversy along the way. And then there's Hillary Clinton, the former first lady and secretary of state, who will go down in history as the first female nominee for presidency in the USA. Despite all their political and personal differences, the democratic and republican candidates share one similar trait

Continue reading...

US elections on social media: Trump still going strong

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Twitter, Politics, Facebook, Social Media Analysis on September 26, 2016

Both presidential candidates had their ups and downs during the 2016 campaign. Donald Trump went through another rough patch in the beginning of August. His negative statements regarding a crying baby at one of his rallies and those against the muslim background of a fallen soldier’s parents were followed by a decline in his polls. However, he has been able to recover and gain some ground on Hillary Clinton, whose good health has recently been questioned after her abrupt exit from the 9/11 memorial ceremony. As election day is coming

Continue reading...

A guide to buying the best social media analytics tool

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Twitter, Pinterest, Facebook, Features, Howtos, Klipfolio on September 07, 2016

The amount of money spent on social media is nowhere near a decline as ad revenues surge especially on Facebook. It is no surprise that more and more brands want to closely measure their social media marketing success in order to allocate their financial resources efficiently. Among the options that exist for social media performance measurement, it is easy to get lost. In order to buy the best social media analytics tool for your goals, you will have to ask yourself some questions about what you want to do excatly with such a tool. What

Continue reading...

US elections on social media: Trump still leading, but for better or worse?

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Twitter, Politics, Facebook, Social Media Analysis on August 17, 2016

The National Conventions are over, which means Hillary Clinton and Donald Trump are official nominees of their parties and we are now less than three months away from election day. Since our last analysis in the beginning of July, Clinton has again improved her polling results. According to RealClearPolitics, she is currently leading 7.2% over Trump (August 8, 2016). However, if looking at Clinton’s social media stats on both Facebook and Twitter, she is still clearly behind her competitor. Let’s see if she could also improve in the social

Continue reading...

Twitter study: Steep drop in interactions for biggest profiles!

It is time for our first Twitter study in which we take a closer look on the first six months of 2015 and 2016. We analyzed a huge amount of Twitter profiles, 30k if you want to know the exact number, but don’t expect a simple resume of boring numbers and data. This study provides an interesting in-depth insight into the logic behind Twitter, and works out specific details of usage and strategies of the micro blogging channel. Keep in mind that this study is not only beneficial for marketers but also for everyone else that wants to learn

Continue reading...

Twitter for marketers: 5 Common Questions about Twitter Analytics Answered

Afroza Irin Written by Afroza Irin
in Twitter, analytics, Marketers, When to tweet on June 02, 2016

For more than 310 million monthly active users, Twitter has emerged as a micro blogging service where information are shared with enormous speed. For businesses Twitter can be a great channel to engage with their community. Not only for communicating or informing followers but it can also be a powerful marketing tool to engage with them interactively.

Continue reading...

Get in touch today to start analyzing and optimize your social media performance.