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New metrics

New Facebook video views demographic metrics 🌎

by Justina Michalski on February 07, 2020

We are very happy to share the new Facebook video views demographic metrics! For your profiles authenticated with private statistics, you can analyze which gender and age buckets are watching your videos:

videoview+demographics

Here are the descriptions of the new default metrics :

Total Video View Time by Gender

Analyze the total minutes videos have been viewed by gender (Male, Female, Unknown) at the end of the selected time period.

Total Video View Time by Age Group

Analyze the total minutes videos have been viewed by the different age ranges provided by Instagram (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+) at the end of the selected time period.

Own Videos Demographics Table

This table shows the demographic breakdown of all Facebook videos by the different age ranges provided by Instagram (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+) and gender (Male-♂, Female-♀, Unknown).

View the top 45 regions and their respective total view time in minutes for each profile across all videos published during the selected period.

If you have any questions or feedback please don't hesitate to contact us!

 

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Justina Michalski

Justina is part of the communications team at quintly. She manages marketing and PR activities in the US and the German speaking markets and is responsible for our social media activities.

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