Here are some of our findings. One clear takeaway is that Black Friday 2020 was a much bigger event on social media compared to previous years. Perhaps unsurprisingly, this is due to the nature of 2020 itself and evolving consumer habits.
This report was generated using quintly data to analyze how some of the top brands in retail, travel, electronics, fashion, media and more, are engaging their Facebook audience with posts related to BlackFriday and Cyber Monday. We examined their posts from 2018, 2019, and 2020, starting 30-days before Black Friday up to Tuesday after Cyber Monday.