How quintly helps RTL create a data-driven culture for their teams company-wide.

For RTL Media Group, it all comes down to data

RTL strive for a better data culture within the organization and that starts with empowering employees to become more data-driven in their decisions and strategies — from the social media manager, to analysts and strategists.

In this way, a primary goal for Dagmar Wurzer, the Senior Marketing Manager, is to break up data silos, making data accessible for employees across the company, fostering learning and encouraging consistency in the information available to different teams, in real time.

Flexible formats and tailored reporting that works for you

Flexibility also plays a big part to the success of how RTL makes the most of their social media data with quintly. The range of ways RTL works with reporting is a perfect example.

First off, ad-hoc reporting is done with a variety of export formats available directly in quintly — namely PDFs and the link format, which offers a shareable URL for teams to view the report in a responsive dashboard right in the browser, even if they don’t have access. Best of all, save time and hassle by having it automated with just a few clicks.

“Analyzing and sharing data simply helps us to realize better marketing. The cultural aspect is that ongoing effort to achieve the highest possible visibility in the company.”

Dagmar Wurzer Senior Marketing Manager, RTL Media Group