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Social media studies and reports

Browse our free resources and reports for insights on everything social media.

Instagram Study 2019 

Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases.

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UK Brand Report 2019

Considering the rising importance of social networks and financial investments being made in it, we decided to take a closer look at the social media performance of the top 20 UK brands.

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Facebook Media Study 2018

In this study we are focusing on the analysis of the Facebook performance of media outlets. This includes media, news and broadcasting companies, as well as news and media websites.

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Instagram Study 2018

We decided to learn more about the usage of the social network by analyzing the performance of 44,432 Instagram Business profiles and over 8.9 million posts between January 1 and September 30, 2018.

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Facebook Study 2018

Find out what we've learned from analyzing 105 million Facebook posts. Access all the findings with our in-depth social media report.

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B2B Marketing in the LinkedIn Universe

As the professional network gains more and more popularity, we created this comprehensive guide to use LinkedIn successfully.

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Top 10 Brazil Brands on Instagram

Brazilians are collectively the largest users of social media networks in Latin America. They actively participate in virtual communities, which is why Brazil is one of the most engaged countries in the world.

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The 20 Most Valuable UK Brands on Social Media

Find out how big brands from the UK do social media marketing. Learn from their high points and how to avoid their mistakes.

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The Perfect Social Media Post

With an analysis of over 10 million Facebook and Instagram posts, we uncover what makes ideal social media content.

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5 Ideas to Optimize Your Social Media Analysis

Together with a Swiss research institute, we published this think-piece to help everyone create more meaningful social media analyses.

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20 Most Important Brands in the US on Social Media

Discover how the biggest brands in the US market on social media. Improve upon how they succeed and learn from their mistakes.

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What's the best time to post in the US?

Based on a large data set, we try to answer this age-old question of social media marketing and give some helpful insights.

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