Social media studies and reports

To win the game of social media, you need eyes on your content. Read on to learn the difference between impressions vs reach and how to track them. 

We analyzed facebook posts around Black Friday. What works, when to post, what hashtags - you will find the answers in this report

We are officially 10. Read where it has all begun, follow the journey and where we are heading.

A well-versed marketing agency is creative, inspiring and effective at telling the brand stories of distinct customers. Learn how social media data intelligence helps them deliver.

Together with a Swiss research institute, we published this think-piece to help everyone create more meaningful social media analyses.

Based on a large data set, we try to answer this age-old question of social media marketing and give some helpful insights.

With an analysis of over 10 million Facebook and Instagram posts, we uncover what makes ideal social media content.

They actively participate in virtual communities, which is why Brazil is one of the most engaged countries in the world.

Find out how big brands from the UK do social media marketing. Learn from their high points and how to avoid their mistakes.

Discover how the biggest brands in the US market on social media. Improve upon how they succeed and learn from their mistakes.

Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases.

Considering the rising importance of social networks and financial investments being made in it, we decided to take a closer look at the social media performance of the top 20 UK brands.

In this study we are focusing on the analysis of the Facebook performance of media outlets. This includes media, news and broadcasting companies, as well as news and media websites.

As the professional network gains more and more popularity, we created this comprehensive guide to use LinkedIn successfully.

Find out what we've learned from analyzing 105 million Facebook posts. Access all the findings with our in-depth social media report.

We decided to learn more about the usage of the social network by analyzing the performance of 44,432 Instagram Business profiles and over 8.9 million posts between January 1 and September 30, 2018.