Benefit Cosmetics analyzed their social media by integrating quintly data with BI systems to discover insights, increase reach and build brand engagement.
Founded in 1976 in San Francisco and now operating in 36 different markets worldwide with many millions of followers on social media, it’s important to Benefit Cosmetics to build their brand through meaningful connections with their audience.
“Our larger markets like the US and the UK are more focused on conversions and E-commerce revenue whereas other markets in the Middle East or even smaller European markets are more focused on awareness because our brand is newer in those markets. So, there is kind of varying goals in each market and trying to roll that up into a cohesive global goal is always difficult and challenging.”
– Jay Patel, Benefit Cosmetics
Carefully maintained API by quintly provides Benefit's analysts and digital marketers with the deep insights and reliable data needed to make proven strategic decisions on social media markets, optimize goal setting and improve measurement around the world.
Let the numbers speak for themselves.
“Benefit Cosmetics uses quintly to track social media performance across 100+ social channels. It helps us unify and compare global goals across various networks in 36 markets. Two of the primary KPIs we track are unique people reached and aggregate engagement. The data and insights from quintly helped us achieve significant increases in performance.”
– Toto Haba, VP Digital at Benefit Cosmetics