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CASE STUDY

How Benefit Cosmetics gained 50% growth in engagement.

Benefit Cosmetics analyzed their social media by integrating quintly data with BI systems to discover insights, increase reach and build brand engagement.

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8.6 million

Followers on Instagram

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6.3 million

Fans on Facebook

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36 markets

Internationally
BACKGROUND

Benefit believes that laughter is the best cosmetic.

Founded in 1976 in San Francisco and now operating in 36 different markets worldwide with many millions of followers on social media, it’s important to Benefit Cosmetics to build their brand through meaningful connections with their audience.

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“Our larger markets like the US and the UK are more focused on conversions and E-commerce revenue whereas other markets in the Middle East or even smaller European markets are more focused on awareness because our brand is newer in those markets. So, there is kind of varying goals in each market and trying to roll that up into a cohesive global goal is always difficult and challenging.”

– Jay Patel, Benefit Cosmetics

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SOLUTIONS

Powerful data connections for brands to realize their full potential on social.

Carefully maintained API by quintly provides Benefit's analysts and digital marketers with the deep insights and reliable data needed to make proven strategic decisions on social media markets, optimize goal setting and improve measurement around the world.

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Social media goals

  • Create global targets
  • Build brand awareness
  • Drive conversions
  • Attract engagement
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Solutions through analysis

  • Benchmark global markets
  • Optimize high-performing ads
  • Identify popular content
  • Unify performance measurement
OUTCOME

Incredible insights towards engagement and awareness for Benefit’s markets.

Let the numbers speak for themselves.

22%

YEARLY GROWTH IN REACH

50%

YearLY growth in engagement

58%

INCREASE OF INSTAGRAM FOLLOWERS
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“Benefit Cosmetics uses quintly to track social media performance across 100+ social channels. It helps us unify and compare global goals across various networks in 36 markets. Two of the primary KPIs we track are unique people reached and aggregate engagement. The data and insights from quintly helped us achieve significant increases in performance.”

– Toto Haba, VP Digital at Benefit Cosmetics

Discover the potential of your business on social.

Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy.

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