New year, new business goals, right? Well, we just recently launched a brand new version of quintly and thought it’s time you meet. In particular, we would like to introduce you to one our most exciting new features: the Discover page.
Twitter can be used in several ways: Be it for building or raising awareness of your brand, entertaining your audience or providing customer service. As you can see, the purposes in which you can use Twitterin your digital strategy are manifold, as are the ways of effectively analyzing your Twitter efforts.
Instagram offers great possibilities for very different businesses. Key to success is a clear strategy including the correct KPIs to measure the success of campaigns. After that, campaigns can be adjusted and marketers can focus on what worked best. As an overview on how to measure Instagram performance, I decided to write an in-depth article on Instagram Analytics, reflecting on what we’ve learned at quintly in the last years.
In September 2017 I went to a presentation of a newly published scientific paper examining how social media was used in the 2017 German federal elections. As I did my Master’s in political science and marketing, the event naturally sparked my interest. After the presentation, I talked to one of the creators of the paper, Swiss researcher Daniel Vogler of the Research Institute for the Public Sphere and Society (fög).
Audience Interests in Social Media Analytics can be difficult to understand. The analytics process will give us many ways to understand the audience's interests, by monitoring what kind of content they like, what type of interaction they generate, and the comments and questions asked by the audience to the companies that we are researching. To get a direct metric that tells us “this audience likes that kind or product, or that brand,” is exceptionally hard for different reasons. I will share some of these reasons later in this post.
Since the beginning of this year, the whole team has been working hard on a new version of quintly – and it’s available to everyone now. The updated software provides a more streamlined user experience while also offering a vastly refined user interface that will help you take your social media analytics process even further.
Earlier this year we wrote about the current social media trends in 2017. What our study showed back then was that Instagram is a continuously growing platform and creates the most interactions among all social media channels. This is why we wanted to analyze how marketers can benefit from a more recent feature of Instagram, the carousel feature.
It is always interesting to hear what other marketers are doing with their current strategies. By exchanging ideas and hearing from others we learn a lot, and we discover the unexpected. Following this interest, I reached out to marketers worldwide via Linkedin, and asked them to share with us which are their favorite social media metrics at the moment, and why they use them.