Social Media Analytics Blog

YouTube Analytics: How to Measure YouTube Performance

Are you putting increasingly more effort into your YouTube channel and wondering how you are performing? In the following article, we will share some social media metrics with you that will improve your YouTube analytics. Find out how to measure YouTube performance in greater detail than you normally would do.

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Average Interaction Rate on Facebook: Industry Insights

Julian Gottke Written by Julian Gottke
in Industry Analysis, Facebook, Interaction Rate on August 09, 2017

Do you also have problems finding the average Interaction Rate on Facebook in your industry in order to benchmark your own performances? If yes, here is the solution.

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How to Analyze Facebook Reach

Facebook Reach is essential for every marketer. Many strategies work towards increasing it. The cornerstone of being successful on Facebook, including a high reach, is measuring it appropriately. 

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Instagram Strategy Case: Ray Ban VS Le Petit Lunetier

Elise Pauriol Written by Elise Pauriol
in Instagram, Social Media Analysis on July 11, 2017

When creating a new brand, entrepreneurs have a few advantages: enthusiasm from the audience toward a new product or service, nothing to lose in terms of reputation, no historic guidelines they have to follow regarding the communication, etc. In their first years of existence, young companies are free to test new communications techniques using their creativity. This gives them the chance to analyze what works best on Instagram to reach their target audience. When the brand has numerous customers and a reputation related to its products and

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How To Integrate quintly with Google BigQuery and Tableau

Alexander Peiniger Written by Alexander Peiniger
in Features on June 30, 2017

We know that for many of our clients, analyzing social media data is only one of their challenges and that there are many more data buckets out there that they need to consider to achieve their overall digital marketing goals. Thus combining all these data points into one consistent story is what will lead you in the right direction in the end.

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Benchmark Study Q1 2017 – Current Social Media Trends

Elise Pauriol Written by Elise Pauriol
in Instagram, Twitter, Facebook, Social Media Study on June 22, 2017

Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!

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Psychological Principles in Social Media Marketing — Let the Science Work for You

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Consumer Psychology on June 14, 2017

Back in the days marketing relied heavily on assumptions of the effects it would have on consumers and how they would react to it. However, during the ‘60s and ‘70s now renowned researchers like Daniel Kahneman and Amos Tversky lay ground for behavioral economics that studies human economic decision making. Today, large parts of their empirical studies are being used as a baseline for setting up effective marketing strategies and - of course - can also be applied to social media marketing.

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Digital Campaigning in 2017 - The General Election on Social Media

Nils Herrmann Written by Nils Herrmann
in Corbyn, Politics, Facebook, General Election, May on May 24, 2017

Theresa May suddenly announced a snap general election for 8 June 2017. This was not only surprising for the media but also for the English population because there was no general election planned until 2020. This sudden change also took us at quintly by surprise, and that is why we took the chance to analyse the upcoming general election on social media. Since we already examined the US elections in 2016, we decided to take a look at the social media presence of the political landscape in the United Kingdom.

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How Knowing Your Audience Helps You Create Remarkable Content

Nils Herrmann Written by Nils Herrmann
in Facebook, Social Media Analysis on May 17, 2017

It is time for our second post of our social media tip series. Our last tip blog post handled one of the most discussed and also one of the most complex social media topics, namely the best time to post on social media. This post takes on the widely discussed matter of creating remarkable content for your target audience.

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Our Founder on Facebook Data Mining

The more data we collect, the more important Facebook Data Mining - the process of finding patterns in large data sets - becomes. Understanding large amounts of data plays a crucial role for advertising on Facebook, as well. That’s why our founder, Alex, gave a talk at the first Facebook Ads Camp in Cologne, Germany.

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