Here are some of our findings. One clear takeaway is that Black Friday is still getting bigger every year. Cyber Monday also has gained popularity throughout the years. It will be interesting to see, if the trend will continue in the years coming.
This report was generated using quintly data to analyze how some of the top brands in retail, travel, electronics, fashion, media and more, are engaging their Facebook audience with posts related to BlackFriday and Cyber Monday. We examined their posts from 2019, 2020, and 2021, starting 30-days before Black Friday up to Tuesday after Cyber Monday. We filtered the the data with the key words “Black Friday” and “Cyber Monday” to get the most accurate findings for you