Earlier this month Instagram did a big clean up in order to remove fake followers from a majority of the profiles. To get a better sense how the Instagram followers have been affected, we analyzed the numbers before and after the process for a sample set of 3,500 profiles and came to the following results.
As you can see profiles with more than 1,000,000 followers have suffered the most with an average decline of about 18%. Also the smallest bucket with profiles between 0 and 1,000 followers saw a similar decrease of about 14%. The medium sized profiles seem not to be affected too much with deductions between 1.9 and 4.4%.
Does that fit with what you are seeing for your own profiles? How did this affect your Instagram strategy?