--- title: Facebook Insights Analytics for more accurate decision making description: In the following article we describe Facebook insights analytics metrics that help marketers to adjust the strategy on social media. image: https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_001-2.jpg --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) 6 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) # Facebook Insights Analytics for more accurate decision making by [Sascha Fuss](https://www.quintly.com/blog/author/sascha-fuss) on May 27, 2016 ![](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_001-2.jpg) If you have admin rights of a Facebook page you also have access to the page's [Facebook insights analytics](https://www.quintly.com/facebook-analytics/). Beyond the public page data like the number of fans, interactions etc., insights data provide page analysts with significantly deeper insights into the page performance. Based on this, you can make data-driven decisions about content strategies or the allocation of marketing budgets. To do this successfully, it is essential to track and optimize your page’s performance on a regular basis. A while ago we launched new [Facebook Insights video metrics](https://www.quintly.com/blog/2015/10/facebook-video-metrics/). These newly launched metrics give you an advanced view on your video posts and enable you to identify important characteristics of your videos and gives you the possibility to adjust content in the long run. In the last few weeks we added even more metrics to our data sources. By adding more metrics to our Facebook Insights analytics, we can now offer almost all metrics possible. This enables page admins to dive deep into the Facebook page performance and allows marketers to report internally in a detailed way to further improve posting patterns and times. The following post will give insights into the new possibilities of Facebook analytics. ## Facebook Insights Analytics #1: Fan Demographics (Gender and age) ![fan demographics](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_001-3.jpg?width=930&name=blog_001-3.jpg)   To create stories that your community interacts with, you need to know who exactly they are. In marketing classes we have learned to create a “Buyer Persona” to get a detailed understanding of whom we want to target. Therefore you need to have a comprehensive understanding on who your community is. The first step here would be our Facebook Insights analytics metric Fan Demographics. It allows you not only to identify the main group of page fans but also the main group of interacting users and interaction drivers. ### Facebook Insights Analytics #2: Pageviews By External Referrals ![page views by external referrals ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_002-4.jpg?width=930&name=blog_002-4.jpg)   Since the analysis of pages that refer to your website (and thus drive traffic) is an essential part of Google Analytics reporting, this metric enables you to do the same for your Facebook analytics. To know the websites your Facebook page viewers come from gives you a huge potential to allocate your advertising budget wisely. From a social media point of view it could also be clever to work on partnerships between your company and e.g. blogs where you get a lot of traffic from. ### Facebook Insights Analytics #3:Page Fans Online ![fb page online ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_003-3.jpg?width=930&name=blog_003-3.jpg)   Page Fans Online enables you to see the number of page fans who saw any page posts on Facebook on a given day, broken down by hour of day. This data is highly valuable as it shows you the exact time your page fans are active on Facebook. As there is no rule of thumb which is the best time to post on social media, this metric answers the question backed by data. ![fans online time ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_004-2.jpg?width=930&name=blog_004-2.jpg)   To get a good view on the best time to post your content, it also makes a lot of sense to compare the page fans online on different weekdays. There might be vast differences between the users’ activity on weekends compared to the users’ activity during the week. ### Facebook Insights Analytics #4: Likes/Unlikes By Source ![likes vs Unlikes by source ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_005.jpg?width=930&name=blog_005.jpg "Facebook Insights Analytics Metric")   It is quite important to know how you gain or lose page fans on Facebook. If you e.g. see that you are losing a lot of fans due to spam account removals it could be an indicator for posting too frequently of content that does not engage your community. However, an increase of page fans on your page profile implies a strong brand recognition. The metric above shows you all of this information in a simple table at a glance. ### Facebook Insights Analytics #5: Reach By City ![fb reach by city ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_006-Aug-22-2023-07-19-47-6746-AM.jpg?width=930&name=blog_006-Aug-22-2023-07-19-47-6746-AM.jpg)   For a while quintly has offered a metric called Fans By City Map that shows the top 45 cities where the most of your page fans are located. We recently added the option to see the page reach by city as well. As the location of your fans and the origin of your page reach might differ, you can simply identify regions where it might be useful to target advertising to. ### Facebook Insights Analytics #6: Private Messages Table ![private message table ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_007-4.jpg?width=930&name=blog_007-4.jpg)   As of now there is no efficient way within the native Facebook insights tool to analyze the private messages a page got from certain Facebook users. quintly now provides you with valuable stats about your pages private messages such as number of messages over time, response times or the users who are participating in the chat. With this data you can easily analyze your customer support activities on Facebook and optimize the size of your customer support team as you now know when rush hours are. As you can see, quintly delivers highly important data about your Facebook page in a very clear and easy way. You can not only analyze your marketing activities on Facebook but also optimize your processes and marketing teams based on the data we provide. If you feel that one of the above metrics brings your Facebook Insights analytics a step forward, just send an email to our [support team](mailto:support@quintly.com), so that we can help you to implement them into one of your social media dashboards. [![C2ABannerneutral](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/neutral_banner-Aug-22-2023-07-27-05-3808-AM.jpg)](https://www.quintly.com/facebook-analytics/) ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [facebook analytics](https://www.quintly.com/blog/tag/facebook-analytics) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) ### [Sascha Fuss](https://www.quintly.com/blog/author/sascha-fuss) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. All rights reserved. • [Terms](https://www.quintly.com/terms) • [Privacy](https://www.quintly.com/privacy) • [More...](https://www.quintly.com/transparency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sascha Fuss", "url" : "https://www.quintly.com/blog/author/sascha-fuss" }, "dateModified" : "2023-08-29T09:30:34.177Z", "datePublished" : "2016-05-26T22:00:00.000Z", "headline" : "Facebook Insights Analytics for more accurate decision making", "image" : [ "https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/blog_001-2.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.quintly.com/blog/2016/05/facebook-insights-analytics", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.quintly.com/hubfs/2024-home/facelift_logo_new_black_rgb.svg" }, "name" : "Facelift brand building technologies GmbH" } } ```