--- title: How To Create Your Own Formula For Social Media Success description: With the introduction of QQL we have laid the foundation for technically defining own metrics. Create your own social media success formula. image: https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Social_Media_Success_quintly.png --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) 8 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) # How To Create Your Own Formula For Social Media Success by [Alexander Peiniger](https://www.quintly.com/blog/author/alexander-peiniger) on April 15, 2014 ![](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Social_Media_Success_quintly.png) We all hear the discussions about *Social Media ROI* all the time, but in the end there is no standard answer to the question on the return of your social media activities. That’s why we want to show you a different approach of setting up your own formula for social media success. With the [recent introduction of QQL](https://www.quintly.com/blog/2014/03/qql-the-first-social-media-analytics-query-language/) we have laid the foundation for technically defining your own metrics. In this blog article we want to go a step further and help you to get the theory right behind that and to come up with your own formula that measures your success the best. We believe that there is no standardized success formula thats can be accurate, so going the individual path is definitely the preferred and recommended choice. ### What is success for you? When thinking about these things, the first question is the definition of success. What is success in your special case? We can look at a few different factors of success, such as: > I want to increase the size of my audience (fans, followers, …) > I want my audience to grow at a high pace (fan growth rate, …) > I want my audience to be engaged (interaction rate) > I always want to respond quickly to user questions (response time) The good thing is, that we don’t need to focus on one single thing, but can look at a combination of all of them. When you have defined what you want to optimize for, the next step is to set goals. For example a goal could be to have a daily fan growth rate of 0.5% or to have an average interaction rate of 0.1%. ### Defining your social media success formula Once we have thought about the goals and the things we want to take into account, it’s time to setup the actual formula. For this we want to introduce some weights so that we can give different targets a different importance. In the final state our resulting metric should show on a scale from 0 to 1 where you are with your strategy. Your own formula for Facebook could for example look like this: ![Social Media Success Formula Example](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_Own_Social_Media_Success_Formula_Facebook-Aug-22-2023-06-55-12-0179-AM.png?width=433&height=43&name=quintly_Own_Social_Media_Success_Formula_Facebook-Aug-22-2023-06-55-12-0179-AM.png "quintly Social Media Success Formula") S: The success metrics (in this case we have three different ones) w: The weights for the different parts (should sum up to 1 in total) The different S values are defined with your goals in mind: ![Social Media Success Goals](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_Own_Social_Media_Success_Formula_Growth_Fans_Interaction_Facebook-2.png?width=532&height=41&name=quintly_Own_Social_Media_Success_Formula_Growth_Fans_Interaction_Facebook-2.png "Social Media Success Values ") In order to make that easier to understand, let’s look at an example. In this case we believe that a high engagement is the most important part, so we set the weight for the interaction rate to 0.5 with a goal interaction rate of 0.2%. The second most important part is fan growth which we want to weigh with 0.3 and a goal of 0.5%. The total fan count is not as important for us, so we only give it a weight of 0.2 and a goal of 1,000,000. With the formula from above this would look like this: ![Custom Formula For Social Media Goals](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_Own_Social_Media_Success_Formula_Facebook_I.png?width=509&height=31&name=quintly_Own_Social_Media_Success_Formula_Facebook_I.png "Social Media ROI Formula") If at our current state we have 500,000 fans, a daily growth rate of 0.3% and a daily average interaction rate of 0.1%, the result would be: ![Social Media Custom Formula For ROI](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_Own_Social_Media_Success_Formula_Facebook_II-1.png?width=403&height=31&name=quintly_Own_Social_Media_Success_Formula_Facebook_II-1.png "quintly Social Media Custom Formula") This basically means that you have reached 53% of your Facebook success goal. The point where you will get to 100% is the point where you have reached all the goals that you defined upfront. ### Defining success across different social networks Now that we have defined the success metric for Facebook we can do this for all other networks as well and come up with one formula that defines success over all the social media properties. To make this meaningful, we will again introduce different weights for the networks (e.g., Facebook gets 0.6 because it is much more important than Twitter, which we give a 0.2, etc.). A resulting overall formula could look like this: ![Social Media Success Formula](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_Own_Social_Media_Success_Formula_Overall-4.png?width=483&height=28&name=quintly_Own_Social_Media_Success_Formula_Overall-4.png "Defining success across different social network") With the weights mentioned before and some example numbers a total score could be: ![Defining success across different social networks](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_Own_Social_Media_Success_Formula_Overall_II-3.png?width=627&height=30&name=quintly_Own_Social_Media_Success_Formula_Overall_II-3.png "Social Media Success Metrics Overall Networks") In the end you get only one number that describes your success and progress towards your goals across all your social media properties and networks that you use. ### Using QQL to visualize your social media success formula With the introduction of QQL we are now able to visualize such a formula within quintly, so you can see how good you are progressing towards your goal in one single line chart and with no work at all. Here is a very simple example with just the Facebook fan count and fan change rate included (both weighted with 0.5): [![Success Formula](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_Social_Media_Success_Formula_QQL-4.png?width=594&height=440&name=quintly_Social_Media_Success_Formula_QQL-4.png "quintly Social Media Success Formula QQL")](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_Social_Media_Success_Formula_QQL-Aug-22-2023-06-55-11-3620-AM.png) The possibilities of this are nearly endless and it will bring you a big step forward with measuring what social media success means for you. Of course, it makes sense to adjust the formula from time to time to make sure that it is aligned with the current focus of your social media marketing strategy. Feel free to reach out to us, if you want to discuss such a setup for yourself. [![Facebook Analytics](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/f07b6c68-aab5-4cb1-8c18-8f33a6b0b572.png?width=940&height=170&name=f07b6c68-aab5-4cb1-8c18-8f33a6b0b572.png)](https://www.quintly.com/cs/c/?cta_guid=62e2ff80-f913-4d01-8fa0-fe48782d5dae&signature=AAH58kEovKE-U-BpUEM7NMYZlZodFu98Zw&pageId=5229222524&placement_guid=822821d3-02f3-456e-8eb1-68393d426450&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fcreate-your-own-formula-for-social-media-success&portal_id=3330298&__hstc=146014955.8df063dc1de18e863dd6edb5e535935d.1692632576598.1692632576598.1692632576598.1&__hssc=146014955.23.1692632576598&__hsfp=1561754925&hsutk=8df063dc1de18e863dd6edb5e535935d&contentType=blog-post) ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) ### [Alexander Peiniger](https://www.quintly.com/blog/author/alexander-peiniger) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. 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