--- title: How to profit from Instagram - Under Armour knows it description: How to profit from Instagram - Under Armour knows it. Read our article on Under Armour uses Instagram. --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Instagram Analytics](https://www.quintly.com/blog/tag/instagram-analytics) 5 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Instagram Analytics](https://www.quintly.com/blog/tag/instagram-analytics) # How to profit from Instagram - Under Armour knows it by [Laura Buchholz](https://www.quintly.com/blog/author/laura-buchholz) on June 25, 2015 Ever since the rise of the Social Web, there have always emerged new trending networks that have a steady effect on the importance of other channels. Currently on the rise is Instagram with its pictures, short auto-play videos and hashtags, especially for younger people that are often the early adopters in the Social Media market. Due to purely visual content on this platform, it is especially efficient for marketers of brands in the B2C sector, because the visual communication is targeted majorly to the emotions of users. To engage their fanbase and potential clients, marketers need to apply lots of creativity. So the relation of costs and benefits is especially effective for companies producing items that can raise emotions in their target groups, such as products from the beauty, clothing, food, travel or event industry. In the following article we are analyzing ‘[Under Armour’s](http://www.underarmour.com)’ Instagram strategy as a best-practice example, showing how to utilize possibilities on Instagram. From these tactics every company can learn and apply tactics to their own strategy. For the sports clothing industry, the example “Under Armour” displays clearly that the presence on Instagram is growing very fast in comparison to Facebook, where fan growth is not as fast anymore. Below, there is also a visual comparison of the interaction rates of both networks and it is apparent how well Instagram works for the brand and how attractive the platform can be for clothing marketers. [![Brand Engagement](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) [![Under Armour Instagram](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) Period of analysis (May 1st to May 31st) [![Under Armour Facebook](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)   Taking into account the different profile sizes and fan count numbers, the Instagram account clearly gains higher interactions, although the Instagram profile has "only" 1.003.541 followers in contrast to 3.581.063 Facebook fans. A describing characteristic of Instagram is the categorization of posts through hashtags. It is actually possible on other Social Media channels to use hashtags, however, nowhere as frequently as on Instagram, where every description of a video or picture contains at least a few of them. These special tags have the potential to raise interactions of a post, because all tagged posts can be seen by any user of the platform, even those that are not your followers. Once a user clicks on a hashtag, he sees a collection of all published content that is tagged with the hashtag. For your content creation, you should use different types of hashtags. ‘Already established’ or ‘general’ hashtags work very efficiently to broaden your reach and your follower base, because every Instagram user who is interested in the topic can see your post. However, you should limit the use of these hashtags to maintain the uniqueness of your brand. Another type of hashtags that is recommendable to use are ‘unique’ ones. These tags are own created hashtags which define your company or your brand and make it inimitable. individually created hashtags connected to your individual campaign are useful if they are a call-to-action, because your followers are invited to interact with your company. Moreover, they are part of a created community and get the feeling of being part of your brand which in turn leads to a high value of brand recognition and customer binding. The following tables display which hashtags of the two Under Armour profiles reach the highest interactions. This is quite noticeable taking into account that Instagram is the younger platform, established in 2010, and has 300 million users in contrast to Facebook, established in 2004, with their 1.3 billion users. As already found out in quintly’s [Instagram Study 2015](http://quint.ly/instagram-study) , on Instagram there is a daily upload of around 70 million photos. [![Facebook Hashtag](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) [![Instagram Hashtag](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) (Period of analysis: May 1st to May 31st)   It is very useful for companies to create an balanced mix between individually created and already established hashtags. In the first example, Under Armour used the uniquely created tag #IWILL and the already established tag #USOpen. [![Under Armour Golf](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/UnderArmourProfile1.png)](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/UnderArmourProfile1.png) In the second example, Under Armour used another unique hashtag #WEWILLWHATWEWANT to generate higher brand awareness. Moreover they call attention to the shop link in their profile description in order to remind the followers of the shop and give them the option to directly buy the product (shown on the picture) in the shop. [![Under Armour Instagram](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/UnderArmourShoes.png)](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/UnderArmourShoes.png) The American sports clothing company Under Armour is using the mechanisms of the platform very efficiently and displays the potential for products that are loaded with emotions. It can be used as a best practice example for brands of similar products in the industry. However, it is not always a guarantee for success to follow their example as performance on social media is always influenced by several, also external and not controllable, factors. Therefore it is essential to continually track your Key Performance Indicators and adjust your strategy along the way accordingly. Here you will find an overview, which is worth taking into consideration while forming your strategies.   [![Social Media KPIs](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/KPI_blog_EN.jpg)](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/KPI_blog_EN.jpg)   Companies and agencies have to develop a high level of creativity as well as a clear, dynamic strategy to achieve a successful Instagram performance and high interaction rates on this platform. Therefore, having a clear overview of own [Instagram Analytics](https://www.quintly.com/instagram-analytics/) can be a huge advantage over your competition. ### Key Takeaways to reach higher interactions: **1. Categorize posts through hashtags **and create unique hashtags (company-, brand-, or campaign hashtag) → tags which define the brand or company and are unique. Use already established hashtags → these tags reach a wide audience. Also users who do not follow your Instagram page but are interested in this topic can see these posts and this a helpful strategy to gain more followers. **2. Create Calls-to-action** through campaigns where your followers can interact and integrate themselves (i.e. asking questions, doing a competition, giveaways,...). **3. Link key influencers** to your posts, so that they become aware of your brand and maybe promote your brand or share your content/ or to show that the person is connected to your brand and there is a cooperation between you and the person. **4.** Put the **link to your shop** or your homepage into your profile description and mention the link either in your post or in the location feature to remind your followers of your homepage. [![Instagram Analytics Report ](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/IG%20measure%20report-CTA%20banner-2.jpg?width=940&height=342&name=IG%20measure%20report-CTA%20banner-2.jpg)](https://www.quintly.com/cs/c/?cta_guid=38ab5305-b9df-4d86-8ea0-1407a4cb4c56&signature=AAH58kGo-4w8RuBhBDXLQsdy-WjwsN5uLg&pageId=5229223081&placement_guid=3b0cd11e-ff9b-4362-9515-2e8a88b2361b&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fhow-to-profit-from-instagram-under-armour&portal_id=3330298&__hstc=146014955.4ac32fe5bdcab407482560af6e5d7795.1692631347040.1692631347040.1692631347040.1&__hssc=146014955.41.1692631347040&__hsfp=1561754925&hsutk=4ac32fe5bdcab407482560af6e5d7795&contentType=blog-post) ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Best Practice](https://www.quintly.com/blog/tag/best-practice) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Instagram Analytics](https://www.quintly.com/blog/tag/instagram-analytics) ### [Laura Buchholz](https://www.quintly.com/blog/author/laura-buchholz) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. 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All rights reserved. • [Terms](https://www.quintly.com/terms) • [Privacy](https://www.quintly.com/privacy) • [More...](https://www.quintly.com/transparency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Laura Buchholz", "url" : "https://www.quintly.com/blog/author/laura-buchholz" }, "dateModified" : "2023-08-29T10:09:47.770Z", "datePublished" : "2015-06-24T22:00:00.000Z", "headline" : "How to profit from Instagram - Under Armour knows it", "mainEntityOfPage" : { "@id" : "https://www.quintly.com/blog/how-to-profit-from-instagram-under-armour", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.quintly.com/hubfs/2024-home/facelift_logo_new_black_rgb.svg" }, "name" : "Facelift brand building technologies GmbH" } } ```