CASE STUDY

MSI: Validating the ROI of social media marketing

MSI works across 120 countries and manages multiple different product lines. They needed an analytics platform to keep up with the pace and variety of their social media marketing. 

Quick stats

Company

Micro Star International - MSI

Founded

1986

Industry

Hardware, Manufacturing

Using quintly since

March 2014

Favorite features

Own Channel Analytics
Advanced Customization
Competitive Benchmarking

Profiles managed

200+

BACKGROUND

The most trusted name in eSports.

MSI is a world leader in gaming, content creation, business & productivity and AIoT solutions, with its headquarters located in Taiwan. The major product lines they produce include PC components, laptops, AIoT solutions, desktops, servers… you get the gist. The brand is specifically well-known across eSports, as MSI focuses on developing game-changing performance hardware

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“Marketers like us are forced to reach the audience by activating more social platforms. But, we needed to track the performance and campaign execution across the local channels. Getting data one by one was a hassle.”
 
Sarah Lin
Digital Marketing Manager, MSI - Micro-Star International Co., Ltd.
 
 
 
 

200+

PROFILES

120

countries

2h

saved weekly

30%

conversion increase

THE SOLUTION

How quintly helped.

Level up the performance of MSI’s owned channels 

With quintly, MSI was able to gain a much deeper understanding of all their local channels. Our user-friendly tool, with automated metrics and dashboards, allowed them to really hit the ground running and develop deep analysis of all their campaigns. Plus, quintly’s capacity to permanently keep data means that MSI was able to compare their performance on a yearly basis. 

Benchmark MSI against their competitors and inform their strategy 

quintly’s benchmarking capabilities offered them the practical functionality they needed. It’s simple, easy for local teams across the globe to understand how to use it, and most important;y - it’s quick and easy to gauge powerful insights and take action.

Support MSI with their varying business needs. ♥️

quintly prides itself on our award-winning client support. And, the MSI experience was no different.

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"What we love about quintly is the quality of the data, the customization of each analysis we do, the easy interface, and the excellent exportability options."

The outcome

With 700+ automatic metrics on tap, MSI are able to hone in on the KPI’s that count. And, more easily prove the ROI of their marketing efforts. 

We all know what more ROI means… More marketing buy-in, more budget, more successful end-to-end campaigns.

Having the right tool like quintly can help us verify the ROI of each marketing investment or content production.

“I've tried several social media analytics tools. quintly is the only one we've not withdrawn. Besides great customer support, the product delivers the analytics insights of competitor benchmarking - unlike other social media suites.”
Sarah Lin Digital Marketing Manager, MSI - Micro-Star International Co., Ltd.

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Get in touch today to track, benchmark and optimize your social media performance with advanced analytics, simplified.

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