Overall metrics are a layer of metrics to help you to measure your social media peformance cross all supported networks. These overall social media metrics are splitted into three segments: Audience, Content and Interactions. It can be seen as a higher level, more abstract set of metrics. You can run those analyses on any group of public social profiles within our tool.
Identify the network priorities of individual social channels and how they are developing over time in seconds. The overall social media metrics aggregates the data for the given profiles by social network.