Social Media Analytics Blog

Learning from the best – The New York Times on Instagram

In February 2015 I joined quintly and soon I was looking for topics that are relevant in the industry of social media. After a bit of time spent researching and gathering information, I got the feeling that Instagram was a hot topic among businesses – and it still is. Back then, I was impressed by the work of The New York Times on Instagram. I read an article that interviewed Alexandra MacCallum and I found one of my first topics for a post. I analyzed the strategy the news corporation had on Instagram. Now, it’s time to have a look at them again. Is New York Times still “All in on Instagram”?
(more…)


Mercedes vs. Tesla: Social media face off

Mercedes-Benz and Tesla are both big players and competitors in the car industry. The competition for the car manufacturers doesn’t happen only on the streets; Mercedes vs. Tesla can also be seen on social media. For this reason, we have taken a look at the social media appearance of one of the oldest car companies, Mercedes-Benz, with its 90 year old history, and at Tesla, a pioneer of electric cars that was founded only 13 years ago. Basically, it is the establishment against the new kid in town.

(more…)


US elections social media report: digging deep into data

Looking back at this election, it has been quite a ride. With Donald Trump, a non-politician, real estate mogul and reality TV celebrity entered the race. He is out to challenge the “Washington establishment” while spurring lots of controversy along the way. And then there’s Hillary Clinton, the former first lady and secretary of state, who will go down in history as the first female nominee for presidency in the USA. Despite all their political and personal differences, the democratic and republican candidates share one similar trait during their campaigns: the heavy use of social media. Let’s see where they stand just shortly before election day looking back at data from the last six months in our US elections social media report.

(more…)


Want to know more?

Pin It on Pinterest

Subscribe to Our Newsletter!

Subscribe to Our Newsletter!

Join our mailing list to receive the latest news and updates for social media analytics.

You have Successfully Subscribed!