Social Media Analytics Blog

Facebook Insights Analytics for more accurate decision making

If you have admin rights of a Facebook page you also have access to the page’s Facebook insights analytics. Beyond the public page data like the number of fans, interactions etc., insights data provide page analysts with significantly deeper insights into the page performance. Based on this, you can make data-driven decisions about content strategies or the allocation of marketing budgets. To do this successfully, it is essential to track and optimize your page’s performance on a regular basis. (more…)


Welcome to the quintly Academy: Free Social Media Analytics Course 🎓

At quintly, one of our major company values is to always help improve each other. The same does not only count for our clients, but for all who are interested in social media analytics. Many people out there have already grasped that social media has a real impact on 21st century marketing, but are not yet one hundred percent sure how to measure this impact in order to optimize their campaigns. We thus want to give people the option to learn more – this is why we are launching the quintly Academy today, an education platform starting off with a first free social media analytics course.

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LinkedIn Business Strategy: 3 Essential KPIs for Marketers

LinkedIn is not only a professional network to remain connected to your contacts but it also offers great possibilities for businesses to benefit their strategy – if used correctly. According to the report of Statista, LinkedIn gained around 400 million users by the end of 2015, and it refers to 64% of traffic to the business sites compared to Facebook and Twitter. As a professional space to connect and engage with a huge variety of business networks, LinkedIn is important to your business and brings potential leads, especially when you offer a B2B (Business to Business) product. A study shows that 41% of B2B marketers have mentioned LinkedIn as their number one important social platforms. (more…)

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