Social Media Analytics Blog

33 Social media buzzwords every marketer needs to know

Social networks have been around for quite some time now, however, social media marketing is still in its baby feathers compared to more classic marketing approaches. New tools and concepts are popping up almost every day – or so it sometimes seems at least. Of course all these new possibilities are being discussed vividly on social media blogs and lots of new terms are created by doing so. It’s sometimes hard to keep track of all these social media buzzwords or people, who are new to social media marketing, have to catch up on it. This is why we created this list of important terms that every social media marketer should know. (more…)


Instagram Emoji Study – Emojis lead to higher interactions

Emojis are omnipresent – We use them while chatting with friends on WhatsApp, at work on Slack and they are even used in the business world, too. Scrolling through Instagram or Facebook, you will encounter many hearts, camera or thumbs up icons. We wanted to dig deeper on how Instagram emojis are used, how often they are used on average and, most of all, we wanted to know if a post containing emojis receives a higher amount of interactions. The following Instagram emoji study tackles all of these questions and reveals some great insights on how businesses can profit from emojis. (more…)


Finest selection of social media data 2016

Before shooting firecrackers in the sky and ring in the new year, everybody who publishes content on a regular basis feels the need for a yearly summary. Now, I somehow have the feeling to do the same. In 2016 we aimed to deliver great content on social media data to our readers. Based on the feedback we received, it worked quite well. A big thanks for all the support and sharing, friends! The following blog post summarizes our most read social media articles and findings we published this year. Finest selection of social media data 2016: Here you go! (more…)


Top 5 quintly features you might not know about

When using any social media analytics tool it can be sometimes hard to focus on all features and how to benefit from them. There are so many ways to collect, analyze and present your data that some might get lost in the pool of possibilities and stick to the ways that they are already familiar with. In quintly, there are many features that you are probably already aware of. Here’s a little collection of the top quintly features, you might not know yet. (more…)


Benchmark Study: Set the right social media goals for 2017

It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year’s performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly. (more…)


Learning from the best – The New York Times on Instagram

In February 2015 I joined quintly and soon I was looking for topics that are relevant in the industry of social media. After a bit of time spent researching and gathering information, I got the feeling that Instagram was a hot topic among businesses – and it still is. Back then, I was impressed by the work of The New York Times on Instagram. I read an article that interviewed Alexandra MacCallum and I found one of my first topics for a post. I analyzed the strategy the news corporation had on Instagram. Now, it’s time to have a look at them again. Is New York Times still “All in on Instagram”?
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