Social Media Analytics Blog

Launching Private YouTube Analytics Integration

Following the model of the already existing Facebook Insights integration, we have now also extended the set of YouTube Metrics with the integration of the admin-only YouTube Analytics. With this update it is now possible to track your private YouTube analytics in quintly and add all these private metrics to your personalized dashboards and individual reports. Altogether the new feature allows you to get a much more detailed picture of your YouTube performance.

Advantages of Youtube Insights

From now on you have direct access to all historical data of your YouTube channels so you can track daily snapshots as well as relative counts for any chosen time period, e.g. the relative view count of a video across 2014.

For a detailed analysis on channel level you can now see unique views for each of your channels. Furthermore, you can categorize all channel metrics by country, per traffic source or playback location.

Online Appearance

Another valuable feature coming along with the launch is the Top Ten Videos Table. In one view it lets you check out the top ten performing videos of your chosen time period and you can sort these by any of the given metrics.

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McDonald’s Growth Rate Outperforms Competition In Social Media Analysis Of “Big 5”

McDonald’s, Starbucks, Red Bull, Pepsi, and Oreo are all huge players in consumers’ everyday lives as well as in the Social Media world. For this reason, they were chosen for this analysis. By using this example we want to share the gathered data and provide insights on how big brands are acting in the social web.

First we want to look at channel-specific insights for each company, which allow us to gain a quantitative understanding of who are the strongest players are across the different Social Media channels. We are interested in creating a “Social Graph” that represents each company’s share of followers relatively to the followers of the other “Big 5” brands. The pie chart below shows the percentage of followers that each company has in relation to the total number of followers of the “big 5” across all four channels, whereby we analyzed the period from October 2014 until beginning of February 2015.

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Response Rates By Facebook Pages kept growing through 2014 [Update]

In May 2014 we analyzed the response rates by Facebook pages and could show that the average response rate grew from 37.4% in January 2013 to 42.4% in April 2014. As some more months have passed we want to check if that rise continued and if page owners were able to improve on their customer service level.

This time we took a sample set of about 91k Facebook pages with more than 1,000 likes/fans and analyzed a total of 18.6 million questions that have been created by users. The response rate is defined by the share of questions in form of user posts that were answered by the specific pages within 14 days after the questions have been posted.

Facebook Response Rate Development

The following chart shows the development of the response rate from January 1, 2013 to January 4, 2015.

Instagram Fake Follower Removal

As you can see the trend continued throughout 2014 and the growth was even a bit higher compared to the old period that we analyzed last year. At the end of December 2014 about 45.4% of all questions have been answered and we are getting closer to the magical 50% mark.

Conclusion

It is great to see that brands and page owners continued to improve their response rates in 2014. Do you think the 50% mark will be crossed in 2015?


Instagram fake follower removal decreases numbers by up to 18%

Earlier this month Instagram did a big clean up in order to remove fake followers from a majority of the profiles. To get a better sense how the follower numbers have been affected, we analyzed the numbers before and after the process for a sample set of 3,500 profiles and came to the following results.

Instagram Fake Follower Removal

As you can see profiles with more than 1,000,000 followers have suffered the most with an average decline of about 18%. Also the smallest bucket with profiles between 0 and 1,000 followers saw a similar decrease of about 14%. The medium sized profiles seem not to be affected too much with deductions between 1.9 and 4.4%.

Does that fit with what you are seeing for your own profiles?

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