Social Media Analytics Blog

Social Media Reporting: How to get the most out of social media

What analytics ultimately boils down to is social media reporting. It is the final step towards successfully adjusting your social media activities and thus your campaigns. However, there are still many people who don’t use the benefits of professional reporting. The possibility to set up a report once and then automate it will also save a lot of time in your social media routine.  (more…)


Super Bowl Social Media Duel – Broncos vs Panthers

It’s Super Bowl time again! This year the Denver Broncos and Carolina Panthers will compete against each other. The Panthers lost only one game in NFC South and Bronco’s defense outperformed nearly everybody else in the season. Without a doubt, the game is going to be exciting. But besides the actual match in Santa Clara, there is another fight between the two teams raging on three other battlegrounds: Facebook, Twitter and Instagram. So today, we want to take a closer look at the numbers and stats in the social networks. (more…)


Social Media KPIs – Find KPIs that fit your goals

The amount businesses spend on communications is shifting fast towards online and especially social. As a social media manager it is key to perfectly know how your ongoing campaign is performing in order to invest your time and money correctly. You can achieve this through measuring your key performance indicators (KPIs). In this first part of our upcoming social media KPIs blogging series, we will thus introduce the essentials of successfully monitoring your social media performance. (more…)


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