Social Media Analytics Blog

Benchmark Study Q1 2017 – Current Social Media Trends

Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!
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Psychological Principles in Social Media Marketing — Let the Science Work for You

Back in the days marketing relied heavily on assumptions of the effects it would have on consumers and how they would react to it. However, during the ‘60s and ‘70s now renowned researchers like Daniel Kahneman and Amos Tversky lay ground for behavioral economics that studies human economic decision making. Today, large parts of their empirical studies are being used as a baseline for setting up effective marketing strategies and – of course – can also be applied to social media marketing.
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Digital campaigning in 2017 – The general election on social media

Theresa May suddenly announced a snap general election for 8 June 2017. This was not only surprising for the media but also for the English population because there was no general election planned until 2020. This sudden change also took us at quintly by surprise, and that is why we took the chance to analyse the upcoming general election on social media. Since we already examined the US elections in 2016, we decided to take a look at the social media presence of the political landscape in the United Kingdom.

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Our founder on Facebook Data Mining

The more data we collect, the more important Facebook Data Mining – the process of finding patterns in large data sets – becomes. Understanding large amounts of data plays a crucial role for advertising on Facebook, as well. That’s why our founder, Alex, gave a talk at the first Facebook Ads Camp in Cologne, Germany. (more…)


7 ways to get more Facebook video shares

As a content manager, we all know that posting videos instead of images on social media can be more efficient as it helps the audience memorize the content shared by the brand. However, when posting content on social media or blogs, you have to think what would be the best way to give your audience an exciting, powerful and rewarding experience. You definitely want to share content that your audience will want to talk about. Here are some tips that will help you to get more Facebook video shares videos. (more…)


How to find the best time to post on social media

The best time to post on social media is one of the most controversial questions since the beginning of from Facebook, Twitter and Co. It’s an internal battle fought and ultimately never quite won. Going with your intentions can often result in unsuccessful campaigns, wasted resources and frustration. The following article will show you an approach how to find the best time to post on social media, specifically tailored to your community. (more…)


Facebook Post Reach Explained

Our new “Facebook Post Reach Explained” article will give you a profound overview about the different kinds of reach and shows you how you can use these numbers to optimize your own social media strategy. Facebook Reach is one of the most important social media KPI’s for marketers when it comes to measuring the success of Facebook pages or posts. However, Facebook offers a lot of different kinds of reach that can be used for this. As reach is a private metric, you always need to have insights permissions for the pages you want to analyze. (more…)

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