Social Media Analytics Blog

KPIs to Monitor Content Marketing in Social Media

How to Excel in Social Media Analytics: KPIs to Monitor Content and Paid Marketing within the field of Social Media

SocialMediaStrategyThis is a guest post by Z. Eren Kocyigit (BA Economics, MA Finance, Ph.Dc Marketing), a Marketing Thinker (as an Academician and Lecturer) and Doer (as a Marketing Director/Consultant). He has been giving Mobile Marketing, E-business & Internet Marketing and High Technology Marketing Management lectures at Bahcesehir University and Bilgi University. His major research areas are Marketing (Digital, Mobile, and Social Media Marketing). He worked as marketing and business development specialist at Turkey’s one of the leading bank, Isbank, and at Tikle, one of leading digital/mobile technology company in Turkey as product management, marketing and business development director. Since 2012 he has been providing training, mentorship and consultancy services to several brands in various sectors.

‘’You can’t optimize what you cannot measure’’

According to We Are Social’s latest report, there are 2 billion active social media accounts globally. Yes, this number is huge, but since total population is around 7.2, it also means that there will be billions of more active accounts in the future. (more…)


How to Create a Visual Social Media Strategy and Measure Success

In our webinar How to Create a Visual Social Media Strategy and Measure Success“ on August 18 we combined our experience with the insights of Mitt Ray, Founder of Social Marketing Writing. We discussed how a successful visual social media strategy is set up and measured in the end. In recently published social media studies, we were able to show that many businesses are heavily relying on Instagram, as a purely visual network. Due to low organic reach on Facebook and faster absorbed information on Instagram, interactions here outperform Facebook by far. That makes Instagram, Tumblr and Pinterest the places to be for companies in almost every industry. An increasing amount of resources are being invested in building a presence on such networks but measuring and adjusting their own strategy lacks in many ways. (more…)


Meet the quintly Team at dmexco

On September 16/17 the global digital economy is going to meet in Cologne, Germany. In the last seven years dmexco has grown to one of the most important digital marketing exposition and conferences in the world. Of course, we will not miss this event and would like to invite you to our booth.

You will find us in Hall 6 Booth G-027

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Case Study: How to Know Which Social Media Network Works for You

SocialMediaStrategyThis is a guest post from William Johnson, who belongs to the most creative field of digital media: web design! Currently, he is obsessed with the latest trends in e-commerce development, search engine optimization techniques, and social media analytics. William also runs free consultation programs on website technical and usability review, web and UI designing, social media content creation, web analytics and popular internet marketing trends for his reader base. He has been a regular contributor to leading online portals such as SmallBizTrends, SEMRush, Template Monster etc. Connect him at Google+ and Twitter.

With a choice from hundreds of popular social networks dominating the web, identifying the suitable ones for your business is often a tricky job. You may think of considering popularity metrics and user base of each channel to begin with. However, this selection method is not full-proof and may not produce anticipated results. (more…)

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