Average Interaction on Instagram is up to 10 times higher than on Facebook
The following Instagram study provides insights on the most important stats during the first quarter of 2015. To get part of the photo-stream of an individual is not an easy task for companies. With 300M monthly active users and 2.5B likes per day the photo-sharing platform literally exploded since it was founded. People seem to like square-shaped pictures and the intuitive double tap like function and consequently interact a lot. In this study we analyzed how likely it is that users interact with the average account on this social network. On top of that, we wanted to identify if videos play a crucial factor in Instagram strategies, and which amount of posts might be considered as an optimum, plus an analysis on other relevant metrics.
Number of Instagram Posts
Whereas the average Facebook Page posts 1.5 times per day the number of posts on Instagram differs. Here users are tending to post less with roughly 1 post per day during Q1 in 2015. Analyzing pages with more than 100k followers, we found that these bigger pages tend to post more frequently than smaller pages.
Video / Image Distribution
We found in this study that 93.78% of users posts are images. Nevertheless, we saw in the Instagram strategy of New York Times, that for some channels videos play an important role.
Average Likes Per Post
As mentioned, videos do not seem to play a crucial role in Instagram strategies. Nevertheless, the following table shows that video and image posts receive a similar amount of likes on average.