Social Media Analytics Blog

Favorite Metrics From Marketers Around The World

It is always interesting to hear what other marketers are doing with their current strategies. By exchanging ideas and hearing from others we learn a lot, and we discover the unexpected. Following this interest, I reached out to marketers worldwide via Linkedin, and asked them to share with us which are their favorite social media metrics at the moment, and why they use them. (more…)


Introducing Facebook Ad Analytics to quintly

You’ve asked us and we listened – from today on, quintly offers Facebook Ad Analytics! This means that you can now enhance your social media analysis with data on all ads that you have created alongside your social media performance measurement.

The data visualizations in quintly will now make assessing ad results more convenient than ever. To take your ad reporting to the next level, we added several metrics and an ads dashboard template that will give you a new perspective on Facebook ad performance and your social ad ROI.

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YouTube Analytics: How to measure YouTube performance

Are you putting increasingly more effort into your YouTube channel and wondering how you are performing? In the following article, we will share some social media metrics with you that will improve your YouTube analytics. Find out how to measure YouTube performance in greater detail than you normally would do. (more…)


How to analyze Facebook Reach

Facebook Reach is essential for every marketer. Many strategies work towards increasing it. The cornerstone of being successful on Facebook, including a high reach, is measuring it appropriately. You can analyze Facebook Reach to either find potential area of improvements for the content of your page or to increase and analyze your audience. However if you want to have a comprehensive view on how your page or posts perform, you should also analyze how often users engage with your content. The following post will explain how to analyze Facebook Reach in detail with focus on content optimization. (more…)


Instagram Strategy Case: Ray Ban VS Le Petit Lunetier

When creating a new brand, entrepreneurs have a few advantages: enthusiasm from the audience toward a new product or service, nothing to lose in terms of reputation, no historic guidelines they have to follow regarding the communication, etc. In their first years of existence, young companies are free to test new communications techniques using their creativity. This gives them the chance to analyze what works best to reach their target audience. When the brand has numerous customers and a reputation related to its products and image, the followers want the brand to stick to it, as it is the reason why they like the company and feel “close” to it. A clear aim, and in this case a well designed Instagram strategy, helps achieving this.
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How To Integrate quintly with Google BigQuery and Tableau

We know that for many of our clients, analyzing social media data is only one of their challenges and that there are many more data buckets out there that they need to consider to achieve their overall digital marketing goals. Thus combining all these data points into one consistent story is what will lead you in the right direction in the end. (more…)


Benchmark Study Q1 2017 – Current Social Media Trends

Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!
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