Social Media Analytics Blog

YouTube Analytics: How to measure YouTube performance

Are you putting increasingly more effort into your YouTube channel and wondering how you are performing? In the following article, we will share some social media metrics with you that will improve your YouTube analytics. Find out how to measure YouTube performance in greater detail than you normally would do. (more…)


How to analyze Facebook Reach

Facebook Reach is essential for every marketer. Many strategies work towards increasing it. The cornerstone of being successful on Facebook, including a high reach, is measuring it appropriately. You can analyze Facebook Reach to either find potential area of improvements for the content of your page or to increase and analyze your audience. However if you want to have a comprehensive view on how your page or posts perform, you should also analyze how often users engage with your content. The following post will explain how to analyze Facebook Reach in detail with focus on content optimization. (more…)


Instagram Strategy Case: Ray Ban VS Le Petit Lunetier

When creating a new brand, entrepreneurs have a few advantages: enthusiasm from the audience toward a new product or service, nothing to lose in terms of reputation, no historic guidelines they have to follow regarding the communication, etc. In their first years of existence, young companies are free to test new communications techniques using their creativity. This gives them the chance to analyze what works best to reach their target audience. When the brand has numerous customers and a reputation related to its products and image, the followers want the brand to stick to it, as it is the reason why they like the company and feel “close” to it. A clear aim, and in this case a well designed Instagram strategy, helps achieving this.
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How To Integrate quintly with Google BigQuery and Tableau

We know that for many of our clients, analyzing social media data is only one of their challenges and that there are many more data buckets out there that they need to consider to achieve their overall digital marketing goals. Thus combining all these data points into one consistent story is what will lead you in the right direction in the end. (more…)


Benchmark Study Q1 2017 – Current Social Media Trends

Setting goals for a social media strategy is important, but adapting the strategy to the previous performance and to the evolution of each network is essential. For the following study, we have analyzed 740,000 social media accounts on Facebook, Twitter and Instagram. To make it easier to apply the findings to specific cases that marketers might encounter, we look at social media data by profile size clusters. Overall, we aim to show general social media trends regarding the three most important networks. But now let’s talk numbers!
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Psychological Principles in Social Media Marketing — Let the Science Work for You

Back in the days marketing relied heavily on assumptions of the effects it would have on consumers and how they would react to it. However, during the ‘60s and ‘70s now renowned researchers like Daniel Kahneman and Amos Tversky lay ground for behavioral economics that studies human economic decision making. Today, large parts of their empirical studies are being used as a baseline for setting up effective marketing strategies and – of course – can also be applied to social media marketing.
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Digital campaigning in 2017 – The general election on social media

Theresa May suddenly announced a snap general election for 8 June 2017. This was not only surprising for the media but also for the English population because there was no general election planned until 2020. This sudden change also took us at quintly by surprise, and that is why we took the chance to analyse the upcoming general election on social media. Since we already examined the US elections in 2016, we decided to take a look at the social media presence of the political landscape in the United Kingdom.

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