Social Media Analytics Blog

How custom metrics can fuel your social media reporting

Every applied online marketing strategy for any business or agency is different. Accordingly, there is no one-size-fits-all-approach to measure the success of campaigns. Social media analytics can greatly benefit your performance evaluation and reporting. One of the central features that quintly offers to all social media marketers is its customizability. With custom metrics you can adjust your measurement efforts in a way that perfectly fits your goals. To give you a better idea of all the possibilities at hand, we created this guide towards creating your first custom metric. Let’s see how it works!

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US elections on social media: Trump still leading, but for better or worse?

The National Conventions are over, which means Hillary Clinton and Donald Trump are official nominees of their parties and we are now less than three months away from election day. Since our last analysis in the beginning of July, Clinton has again improved her polling results. According to RealClearPolitics, she is currently leading 7.2% over Trump (August 8, 2016). However, if looking at Clinton’s social media stats on both Facebook and Twitter, she is still clearly behind her competitor. Let’s see if she could also improve in the social networks or if Trump stays unreachable.

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Top 10 Social Media Analytics Features

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to find out what the most essential features are in this type of tool. Which product offers exactly what I need? Which product might be enough for now, but not sufficient for a more in-depth-analysis some way down the road? What features are, in our opinion, highly underrated and might bring great value to users? To answer these questions, we took a look at what our customers consider vital in social media analytics and also thought about what experience tells us as a provider about important social media analytics features. (more…)


Rio Olympics 2016 on social media: Ten athletes to watch

Brazil is hosting the 31st Summer Olympics Games and the whole world will look to Rio Janeiro to follow the favorite athletes. We seized the opportunity and analyzed ten social media profiles of athletes who are participating in the famous athletic competition for you. For this reason, we picked ten athletes from the fifteen athletes to watch list. In the following article are we unveiling insights into the social media usage of the Olympic athletes and see how well their social media accounts performed in July 2016. So let’s find out which Olympic athlete is in favor of winning the quintly social media gold medal? Rio Olympics 2016 on social media: Let the games begin! (more…)

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