Social Media Analytics Blog

US elections on social media: Trump still going strong

Both presidential candidates had their ups and downs during the 2016 campaign. Donald Trump went through another rough patch in the beginning of August. His negative statements regarding a crying baby at one of his rallies and those against the muslim background of a fallen soldier’s parents were followed by a decline in his polls. However, he has been able to recover and gain some ground on Hillary Clinton, whose good health has recently been questioned after her abrupt exit from the 9/11 memorial ceremony. As election day is coming closer and closer, both candidates are very active on social media. Do we also see ups and downs here or is the case rather clear about who is succeeding on Facebook and Twitter?

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A guide to buying the best social media analytics tool

The amount of money spent on social media is nowhere near a decline as ad revenues surge especially on Facebook. It is no surprise that more and more brands want to closely measure their social media marketing success in order to allocate their financial resources efficiently. Among the options that exist for social media performance measurement, it is easy to get lost. In order to buy the best social media analytics tool for your goals, you will have to ask yourself some questions about what you want to do excatly with such a tool. What are your needs and goals? To help guide you towards making a well informed decision, we have created this list of nine frequently asked questions when searching for the best social media analytics solution. You can click on each question to instantly jump to what matters to you most.

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How social media can improve your customer service

Where there is social media, there is customer service. Through having a social media presence it is inevitable that your clients will try to reach out through your social media channels. Especially when it comes to customer service, social media can be a curse and savior at the same time. Everyone stumbled upon on the embarrassing social media customer service moments made by other companies, that everyone tries to avoid as good as they can. That said, keep in mind that there aren’t only downsides to social media yet it is also a really good way of providing excellent social media customer service. But going back to our initial thought: What is the relation between social media and customer service? What do you have to keep in mind when my Facebook timeline or Twitter feed suddenly becomes an additional support channel?

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