Social Media Analytics Blog

Brandwatch & quintly Webinar – The ideal Social Media Analysis for businesses

The Difference between Listening & Analytics explained – finally

On July 9 we are running a joint webinar with Brandwatch and iCrossing, which will highlight some key differences between Social Media Listening and Social Media Analytics. These two terms are often mixed up but for setting up a perfect social media strategy it is essential to differentiate and use both simultaneously. Susanne Ullrich, Head of Marketing DACH from Brandwatch, will provide attendees with an overview of what a listening tool is capable of and our CEO and Co-Founder Alexander Peiniger will clarify about social media analytics. Daniel Gschaider, Digital Communications Strategist of iCrossing Germany, will moderate the session and show how both approaches can work perfectly together. This webinar will be hosted in German and then targeted to our english-speaking audience, too. Thus, the following article will outline details in German.

BWWebinar (more…)


Social Media Webinars – Introducing #quintlyIQ: New Webinar Series starting June 30

Social Media webinars are a great way for us to share our knowledge and experience we gained over the last years in social media. Due to that and the great feedback we have received from our clients, partners, followers and fans we decided to ramp up our efforts to deliver more webinars going forward. Since more businesses are eager to gain a data-driven view on activities in the social sphere, we see the necessity of proving such effectiveness of activities and are now sharing our insights with the help of webinars. Here a data-driven view on performance is important for any marketer and the upper management to understand the activities. The numerous facets which belong to a holistic social media strategy are often underestimated. Choosing the right metrics, being able to set up a dashboard with the most important KPI’s and reporting in the end, are crucial factors, which will be discussed with hands on examples in our webinars from now on.

Under Armour (more…)


How to profit from Instagram – Under Armour knows it

Ever since the rise of the Social Web, there have always emerged new trending networks that have a steady effect on the importance of other channels. Currently on the rise is Instagram with its pictures, short auto-play videos and hashtags, especially for younger people that are often the early adopters in the Social Media market. Due to purely visual content on this platform, it is especially efficient for marketers of brands in the B2C sector, because the visual communication is targeted majorly to the emotions of users. To engage their fanbase and potential clients, marketers need to apply lots of creativity. So the relation of costs and benefits is especially effective for companies producing items that can raise emotions in their target groups, such as products from the beauty, clothing, food, travel or event industry.

In the following article we are analyzing ‘Under Armour’s’ Instagram strategy as a best-practice example, showing how to utilize possibilities on Instagram. From these tactics every company can learn and apply tactics to their own strategy. For the sports clothing industry, the example “Under Armour” displays clearly that the presence on Instagram is growing very fast in comparison to Facebook, where fan growth is not as fast anymore. Below, there is also a visual comparison of the interaction rates of both networks and it is apparent how well Instagram works for the brand and how attractive the platform can be for clothing marketers.

Under Armour
Under Armour
Period of analysis (May 1st to May 31st) (more…)


Launching Gauge, Continuous Bubble and Funnel Charts

Since we are continually striving to perfectly match our customers’ needs and want to offer the best possible service we had already launched our QQL (Quintly Query Language) last year. This feature enables all customers to create individual metrics for their dashboards and reports. Over the last year, together with our customers, we have created a huge base of custom metrics and we would like to share some brand new chart types with you.

Gauge Chart

The Gauge Chart gives you the possibility to visualize a target you have set for any KPI in direct relation to the current status quo. It can be used as a targeting metric, for example, if you have a specific number of followers, number of average likes per post or interaction rate value you need to acquire within a certain time period. You can steadily compare the actual value with the set target to see how well you are performing. As in the example below, you can check your current total fan count against the individual goal you have set.

Online Appearance

This chart type is especially useful for agencies managing a number of different client accounts. It helps keep track of all different targets much faster in one view.
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