Click here in order to find our follow-up study from September 2016. 

Since the end of February Facebook users have the possibility to express their feelings in other ways than just with a Like. This Facebook Reaction study analyzes 130,000 posts and reveals first findings on how Facebook users interact after the official launch. Facebook Reactions added five new options on how people are able to interact with content. For marketers, this feature offers some great information to analyze their content, conversations and community. 

Through Facebook Reactions brands can get a deeper understanding on how content is perceived by their community. Information that can be gathered now make Sentiment Analysis (if your content is perceived positively or negatively) easier to measure. Until now this was not an easy task as irony or sarcasm were hardly measurable. Facebook Reactions analysis enable businesses to identify this at a glance.