Instagram offers great possibilities for very different businesses. Key to success is a clear strategy including the correct KPIs to measure the success of campaigns. After that, campaigns can be adjusted and marketers can focus on what worked best. As an overview on how to measure Instagram performance, I decided to write an in-depth article on Instagram Analytics, reflecting on what we’ve learned at quintly in the last years.
Are you putting increasingly more effort into your YouTube channel and wondering how you are performing? In the following article, we will share some social media metrics with you that will improve your YouTube analytics. Find out how to measure YouTube performance in greater detail than you normally would do.
Do you also have problems finding the average Interaction Rate on Facebook in your industry in order to benchmark your own performances? If yes, here is the solution.
The more data we collect, the more important Facebook Data Mining - the process of finding patterns in large data sets - becomes. Understanding large amounts of data plays a crucial role for advertising on Facebook, as well. That’s why our founder, Alex, gave a talk at the first Facebook Ads Camp in Cologne, Germany.
The best time to post on social media is one of the most controversial questions since the beginning of from Facebook, Twitter and Co. It’s an internal battle fought and ultimately never quite won. Going with your intentions can often result in unsuccessful campaigns, wasted resources and frustration. The following article will show you an approach how to find the best time to post on social media, specifically tailored to your community.
For many companies, content marketing is considered the holy grail of marketing, and they anticipate great success through it. Although some companies are really successful, others struggle to tailor high-quality and well-targeted content specifically towards their own business, and more importantly, to their community. This article will deliver some points to consider in terms of content marketing and, specifically, about measuring content marketing.
While traveling in Central America, I became a heavy AirBnB user. Back home I used AirBnB occasionally, but while traveling especially in costly places, it proves the cheaper and often better alternative to a hotel or hostel. During my time abroad, I had one negative experience with an accommodation that looked totally different than listed on AirBnB. After reaching out to AirBnB via Twitter, I was pleasantly surprised by a great reply within two minutes. Two emails and 15 minutes later, I already received a proof of refund for the price
Before shooting firecrackers in the sky and ring in the new year, everybody who publishes content on a regular basis feels the need for a yearly summary. Now, I somehow have the feeling to do the same. In 2016 we aimed to deliver great content on social media data to our readers. Based on the feedback we received, it worked quite well. A big thanks for all the support and sharing, friends! The following blog post summarizes our most read social media articles and findings we published this year. Finest selection of social media data 2016:
It’s that time of year again. December not only means getting Christmas presents for your loved ones; It also means having to take closer look on the year's performance before we can celebrate the new year with some fireworks. The following blog post takes our Social Media Benchmarking Study as a source for referencing in order to set social media goals properly.
In February 2015 I joined quintly and soon I was looking for topics that are relevant in the industry of social media. After a bit of time spent researching and gathering information, I got the feeling that Instagram was a hot topic among businesses – and it still is. Back then, I was impressed by the work of The New York Times on Instagram. I read an article that interviewed Alexandra MacCallum and I found one of my first topics for a post. I analyzed the strategy the news corporation had on Instagram. Now, it’s time to have a look at them