--- title: LinkedIn Analytics – How to measure LinkedIn performance description: In this article we cover all relevant aspects of LinkedIn Analytics. With this knowledge companies get to know how to measure LinkedIn performance. image: https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/LinkendIn_SocialMedia_banner.jpg --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) [LinkedIn Analytics](https://www.quintly.com/blog/tag/linkedin-analytics) 11 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) [LinkedIn Analytics](https://www.quintly.com/blog/tag/linkedin-analytics) # LinkedIn Analytics – How to measure LinkedIn performance by [Julian Gottke](https://www.quintly.com/blog/author/julian-gottke) on April 12, 2018 ![](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/LinkendIn_SocialMedia_banner.jpg) *This article has been updated for you on October 22, 2019.* Last week I read “There is no such thing as B2B communication, as people like you and me also work in corporations”. This sentence serves both as a strong and controversial starting point for the following article. I want to describe to you ways how companies can measure LinkedIn performance. This can be used as a step-by-step guide in approaching the strategy optimization of the second “blue giant” – LinkedIn. This article’s goal is to showcase how to set up a LinkedIn strategy that constantly improves. To create this, the cornerstone needs to be an always-questioning-your-current-strategy model. For this particular reason, we created the Social Media Analytics Cycle. This framework helps our clients to find the best [social media KPIs](https://www.quintly.com/blog/social-media-kpis), measure them and adjust initiatives in the future. ![Social Media Analytics Cycle](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/9export-1.png?width=940&height=529&name=9export-1.png) The first step of our framework is to have a look in the past. It digs deeper in what happened, what worked best and what didn’t achieve expected results. Ideally you would also apply this to your competition. To do so you can either use the default analytics features of all social networks or use a social media analytics tool such as quintly. The perk here is that you don’t need to worry about error-driven Excel sheets and save a lot of time with a tool that’s built to help you approach the analysis in an efficient way. After you have received an understanding of the past, what you need to do is completely understand the data. This might sound trivial, but it’s often the most important, and equally difficult, step. [![LinkedIn Marketing Strategy](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/ee1887fa-ae6a-4af1-9ef6-743706650b2f-2.jpeg?width=940&height=342&name=ee1887fa-ae6a-4af1-9ef6-743706650b2f-2.jpeg)](https://www.quintly.com/cs/c/?cta_guid=e009b6a4-ced5-4bfa-9712-ef52cc344673&signature=AAH58kFzBHwxfzgJEdcKa1-objXuY65X3A&pageId=5685409200&placement_guid=d4ba3d1c-1375-447c-a5a9-9f7b04d950c5&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Flinkedin-analytics&portal_id=3330298&__hstc=146014955.edf005364a2b7677ab5751a9529b665c.1692630115804.1692630115804.1692630115804.1&__hssc=146014955.207.1692630115804&__hsfp=1561754925&hsutk=edf005364a2b7677ab5751a9529b665c&contentType=blog-post) With the social media analytics cycle as a basis, you can get a more detailed view on metrics that eventually can work as new [LinkedIn KPIs](https://www.quintly.com/blog/linkedin-business-strategy-3-kpis-for-marketers) in the future. The last step of our cycle – as the process needs to be constantly repeated – is the report setup. If you need further information on how to set up a social media report, our “[Social Media Reporting](https://www.quintly.com/blog/social-media-report)” article is a recommended reading. ## The most important KPIs to measure LinkedIn Performance Personally, I like to start an analysis with general metrics, providing the recipient with a birds-eye view. This is not necessary if the report is just being sent to the own team as these recipients know the game already. If ‘externals’ – for example your boss, upper management or your client – receives the report, it is recommended to start with an easy metric. That’s why I would start with one of the easiest to understand (but simultaneously very relevant) metrics – The Followers Total and Follower Change. Now, the basics are clear, let’s jump into our [LinkedIn analysis](https://www.quintly.com/linkedin-analytics). As there is no more access to [public post data for any LinkedIn Company Page](https://support.quintly.com/hc/en-us/articles/360010086719) since October 2019 we picked our own LinkedIn profile as an example. Let’s show you how we make use of LinkedIn for our company. ## Followers Total / Followers Change Rate  The first two metrics we take a closer look at, are company followers and the change of followers in the analyzed period. This basic metric visualizes the gain of followers at a glance. ![LinkedIn Analytics](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_followers%20total-Aug-22-2023-06-55-45-1034-AM.png?width=600&name=quintly_followers%20total-Aug-22-2023-06-55-45-1034-AM.png) ![LinkedIn Analytics](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_followers%20change-Aug-22-2023-06-55-35-8319-AM.png?width=600&name=quintly_followers%20change-Aug-22-2023-06-55-35-8319-AM.png)   The spike in followers on July 30th is catching the eye immediately. Here it would be worth spending a bit time to investigate the reason. *LinkedIn Analytics Tip: Don’t focus on the obvious. Try to find values where it is worth digging into.* ### Average Interactions Per Post Once the followers and their latest development set the starting point for a deeper analysis, we can jump right into it. In the analysis shown we would now have a closer look at the average interactions received. ![LinkedIn Analytics](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_%20avg%20interactions-4.png?width=1304&name=quintly_%20avg%20interactions-4.png) This LinkedIn metric provides information on your own interactions in the analyzed period. It shows peaks, where analysts then need to find an answer to the question which content seems to work best. ## Update / Interaction Comparison The above-mentioned metric Average Interaction Per Post visualized the interaction achieved in one graph. That’s handy, but now we need to figure out why some posts exactly worked better than others. Here we consider the [ideal posting time on LinkedIn](https://www.quintly.com/blog/best-time-to-post-on-linkedin).  ![LinkedIn Analytics](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_updatesinteractions%20comp-3.png?width=1304&name=quintly_updatesinteractions%20comp-3.png) The blue bubbles visualize the published updates, whereas the grey balls show the Interaction Rate. Meaning to say, the bigger the grey bubble, the more interaction received.  Sometimes you spot posting times where the grey bubbles are bigger than the blue ones. In these times, the social media team might consider posting more frequently. *LinkedIn Analytics Tip: Marketers seem to put a lot of effort into finding the ideal posting times on Instagram, Facebook and Twitter. The exact time when to post on LinkedIn is equally important.* If you should identify less blue bubbles in the analysis of your profile, we suggest that you test, if posting more also leads to higher reach and more interactions. If that’s the case and interaction wouldn’t decline, this metric identified a great area of improvement. ## LinkedIn Posts Table Now this is a new metric with all of your private statistics. It doesn't only offer an overview of all published posts and the likes, comments and shares they’ve achieved but also additional metrics like impressions, clicks and views that were not present within our public data sets before. ![LinkedIn Analytics](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Screen%20Shot%202019-10-22%20at%2015_53_51-1.png?width=2547&name=Screen%20Shot%202019-10-22%20at%2015_53_51-1.png) This table is just necessary in the analysis when you want to show the updates that have been published and if you want to dive deep into posting patterns and style.  In some cases, for example to the upper management, that might not be important. For other cases, such as reporting to your social media team, this metric is crucial as you can rank the posts based on their *Reach* or another important KPI. This way you can e.g. identify your Top 5 posts of the month fast and easily. ## Interaction Distribution Of course, the choice of every metric is related to your goals. Metrics answer questions and these need to be formulated very clearly. Many strategies aim towards a specific type of interactions. An example could be that a company created an infographic that aims towards receiving many shares and a controversial article and perhaps a job posting is supposed to get a high number of comments. This LinkedIn metric provides analysts with a more detailed view of the distribution of interaction – for yourself as well as the competition. ![LinkedIn Analytics](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_interactions%20distribution-Aug-22-2023-06-55-47-3963-AM.png?width=1286&name=quintly_interactions%20distribution-Aug-22-2023-06-55-47-3963-AM.png) As you can see, we get a smaller amount of comments compared to likes. This can be different in your specific case!  ### Going one step further - LinkedIn Insights For a holistic analysis, checking the networks default analysis function is also recommended. Some data points are not available for externals such as quintly or any other social media analytics tool. By digging in the networks default insights, you can gain a deeper, very important understanding of your followers. This can helpful while creating content, job postings or when targeting ads. LinkedIn offers you a couple of options in the drop-down menu, so be sure to use all possibilities you have. ![LinkedIn Demographic](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/LinkedIn%20Insights-3.png?width=400&height=240&name=LinkedIn%20Insights-3.png) ## LinkedIn Performance Report At the end of an analysis you normally want to report your findings to somebody, or a group of people. Ideally this should be done automatically. After you decided on metrics you consider as most important for your specific use case and bundle them on a dashboard, you can now set up a report with a couple of clicks within quintly. Just schedule it, type in the emails of the recipients, and it’s a done deal! Now Zack, Alex and Sarah, for example, receive the reports you set up automatically every Monday before your weekly sync. B2B Marketers, your turn! The most important thing to keep in mind for every analysis is to focus on asking the right questions. Once you are clear about your [LinkedIn strategy](https://www.quintly.com/blog/linkedin-marketing-strategy) and you have a crystal-clear goal in mind you can set up an analysis, decide on metrics and identify the most important KPIs.  Lastly, always try to gather as much data as you can get. Therefore, you use a tool like quintly on top the networks default analytics. ### Recommended Readings [Employer Branding & the Human Side of Social ](https://facelift-bbt.com/en/guides/employer-branding-and-human-side-of-social) [LinkedIn Marketing for five Corporations ](https://www.quintly.com/blog/linkedin-in-2018-5-companies-use-linkedin)[LinkedIn Strategy – 3 essential KPIs ](https://www.quintly.com/blog/2016/05/linkedin-business-strategy-3-essential-kpis-for-marketers)[Find the best Social Media KPIs ](https://www.quintly.com/blog/social-media-kpis)[Our complete guide to LinkedIn Marketing](https://www.quintly.com/blog/guide-to-linkedin-marketing) [![LinkedIn Marketing Strategy](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/ee1887fa-ae6a-4af1-9ef6-743706650b2f-2.jpeg?width=940&height=342&name=ee1887fa-ae6a-4af1-9ef6-743706650b2f-2.jpeg)](https://www.quintly.com/cs/c/?cta_guid=e009b6a4-ced5-4bfa-9712-ef52cc344673&signature=AAH58kFzBHwxfzgJEdcKa1-objXuY65X3A&pageId=5685409200&placement_guid=d4ba3d1c-1375-447c-a5a9-9f7b04d950c5&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Flinkedin-analytics&portal_id=3330298&__hstc=146014955.edf005364a2b7677ab5751a9529b665c.1692630115804.1692630115804.1692630115804.1&__hssc=146014955.207.1692630115804&__hsfp=1561754925&hsutk=edf005364a2b7677ab5751a9529b665c&contentType=blog-post) ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) [LinkedIn Analytics](https://www.quintly.com/blog/tag/linkedin-analytics) ### [Julian Gottke](https://www.quintly.com/blog/author/julian-gottke) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. All rights reserved. • [Terms](https://www.quintly.com/terms) • [Privacy](https://www.quintly.com/privacy) • [More...](https://www.quintly.com/transparency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Julian Gottke", "url" : "https://www.quintly.com/blog/author/julian-gottke" }, "dateModified" : "2023-08-29T10:00:55.736Z", "datePublished" : "2018-04-11T22:00:00.000Z", "headline" : "LinkedIn Analytics – How to measure LinkedIn performance", "image" : [ "https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/LinkendIn_SocialMedia_banner.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.quintly.com/blog/linkedin-analytics", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.quintly.com/hubfs/2024-home/facelift_logo_new_black_rgb.svg" }, "name" : "Facelift brand building technologies GmbH" } } ```