--- title: Social Media KPIs - Find KPIs That Fit Your Goals description: Social Media KPIs are a crucial success factor in your social media strategy. This blogpost helps you to find the right ones. image: https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_tw-1.jpg --- **[🚀 ANNOUNCEMENT: QUINTLY BECOMES FACELIFT DATA STUDIO→](https://www.quintly.com/quintly-becomes-facelift-data-studio)** [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Use cases [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels Int. How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly-jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://help.facelift-cloud.com/en/collections/6890662-facelift-data-studio)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![facelift-datastudio-black-1](https://www.quintly.com/hubfs/facelift-datastudio-black-1.svg "facelift-datastudio-black-1")](https://www.quintly.com) ** ** Solutions [Brands Find the KPIs you need, get deep insights and build your brand by understanding your audience on social. ](https://www.quintly.com/brands) --- [Case Study: Benefit Cosmetics How the global beauty brand gained 50% growth in engagement and increased reach across the world. ](https://www.quintly.com/case-study/benefit-cosmetics) [Case Study: Meliá Hotels How social media data is key to Meliá Hotels International and their brand's digital revolution. ](https://www.quintly.com/case-study/melia-hotels-international)   [Agencies Drive better decisions based on quality data using social analytics and reporting for all your clients. ](https://www.quintly.com/agencies) --- [Case Study: The Marketing Arm How this global agency uses social intelligence to win pitches and retain clients with top brands. ](https://www.quintly.com/case-study/the-marketing-arm) [Case Study: bürosüd plusNew! How bürosüd plus increased their audience by 40% ](https://www.quintly.com/case-study/burosud-plus-pr-and-communication-agency-quintly-case-study)   [Media Do more with your data using custom metrics and API integrations to optimize your social strategy. ](https://www.quintly.com/media) --- [Case Study: RTL Media Group How this large news-media organization creates a data-driven culture for their teams company-wide. ](https://www.quintly.com/case-study/rtl-media-group) [Case Study: Landau MediaNew! How Landau Media manages 50 profiles in one place ](https://www.quintly.com/case-study/landau-media) FEATURES [Analytics Track, benchmark and optimize your social media. ](https://www.quintly.com/analytics) [Data in Depth Secure, trusted data quality for better business. ](https://www.quintly.com/social-media-data)   [Reporting Create or automate reports, exports and live links. ](https://www.quintly.com/reporting) [API and Integrations Take analytics further with our API and integrations. ](https://www.quintly.com/social-media-data-integration) NETWORKS [Facebook ](https://www.quintly.com/facebook-analytics) [Instagram ](https://www.quintly.com/instagram-analytics) [Twitter ](https://www.quintly.com/twitter-analytics) [Snapchat ](https://www.quintly.com/snapchat-shows-analytics)   [LinkedIn ](https://www.quintly.com/linkedin-analytics) [YouTube ](https://www.quintly.com/youtube-analytics) [TikTokNew! ](https://www.quintly.com/tiktok-analytics/) Company [About Us We’re people persons – read our story here. ](https://www.quintly.com/about) [Careers Looking for a job? See what we have to offer. ](https://quintly.jobs.personio.de/) [Contact Want to get in touch? Come say hi. ](https://www.quintly.com/contact) Resources [Blog Our latest articles, social news and industry insights. ](https://www.quintly.com/blog) [Social Media Studies Browse our collection of free reports. ](https://www.quintly.com/resources) [Knowledge Base More than a help center – updates, guides and more. ](https://support.quintly.com)     [Free stats portalNew! Check out popular industries & countries. ](https://info.quintly.com/free-stats) [Product newsNew! Receive the latest news on improvements and updates to our product  ](https://www.quintly.com/product-news) [![quintly.com](https://www.quintly.com/hubfs/Design/Mayday/Pricing%20Page/white%20icons/AdvancedTraining.svg "quintly.com")](https://www.quintly.com/) ** ** [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) by [David Campbell](https://www.quintly.com/blog/author/david-campbell) on August 11, 2023 [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) ### Filter by Category - [Instagram Strategy (214)](https://www.quintly.com/blog/tag/instagram-strategy) - [Reach vs Impressions (213)](https://www.quintly.com/blog/tag/reach-vs-impressions) - [Twitter Analysis (213)](https://www.quintly.com/blog/tag/twitter-analysis) - [Youtube Analytics (213)](https://www.quintly.com/blog/tag/youtube-analytics) - [featured (213)](https://www.quintly.com/blog/tag/featured) [quintly Blog](https://www.quintly.com/blog)  /   [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) [Social Media KPIs](https://www.quintly.com/blog/tag/social-media-kpis) 12 MINUTE READING TIME [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) [Social Media KPIs](https://www.quintly.com/blog/tag/social-media-kpis) # Social Media KPIs - Find KPIs That Fit Your Goals by [Tilo Kmieckowiak](https://www.quintly.com/blog/author/tilo-kmieckowiak) on January 15, 2018 ![](https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_tw-1.jpg) The amount businesses spend on communications is shifting fast towards digital – and social media marketing is a big part of it. As a social media manager it’s key to perfectly know how your ongoing campaign is performing in order to invest your time and money right. You can achieve this through measuring your key performance indicators (KPIs). In this article about [social media KPIs](https://www.quintly.com/social-media-kpis/) we’ll introduce the essentials of successfully monitoring your social media performance. Basically, a KPI is any indicator or metric that’s central for the success of whatever action you take. However, it’s vital to use the correct metrics in order to tailor your reports towards the goals of your campaign and company. But which indicators can you use to get started? In the following, I’ll present three groups of possible social media KPIs. ## 1. Growth Metrics These metrics quantitatively observe fan or follower growth goals. They help identify how your campaign is performing but also how your competitors are doing. Here are some important social media KPIs if you're trying to gain more fans and subsequently enhance your reach. ### **Fan Growth** The growth of your fans is one of the most basic KPIs for monitoring if you continuously reach more people. ![cauge chart.png](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) Besides looking at your followers through tables and graphs, there is also a very useful visualization if you want to measure your status while you are aiming for a specific goal. [The Gauge chart](https://www.quintly.com/blog/2015/12/new-quintly-features-in-2015-going-deeper-into-social-media-analytics/) gives you an accessible insight into your current stage towards reaching the set goal. Based on this chart, you are able to adjust your actions and spendings easily. ### **Fan / Follower Change** On your way to reaching a certain follower goal, one day the number will rise steeply and sometimes it won’t – it might even go down at some point. All of these are normal fluctuations. Monitoring this rate of change can help you identify successful campaigns or determine actions that might not have achieved their intended result. This relevant [social media KPI](https://www.quintly.com/social-media-kpis/) can be measured by the Fan Change metric. ![Fans change.png](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Fans%20change-Aug-22-2023-06-54-09-5903-AM.png?width=940&height=321&name=Fans%20change-Aug-22-2023-06-54-09-5903-AM.png) This graph comparing three major brands shows that Coca-Cola had the highest gains but also the biggest loss compared to BMW and Sony. The metric doesn’t only help you to better understand your own performance but also to always be a step ahead of your competitors. ### **Reach (Facebook Insight metric)** If you want to monitor your own [brand](https://www.quintly.com/brands/)’s social media appearance, it is possible to gain even more useful KPIs by connecting Facebook or Instagram Insights. This helps to measure if you’ve done a good job amplifying your real reach. The Reach metric gets increasingly important in times where organic reach decreases and companies may have to invest more into sponsored content. If you are admin of a Facebook Page you should [measure how the reach of your posts develops](https://www.quintly.com/blog/2017/07/how-to-analyze-facebook-reach). Shameless plug here: This and a lot more is possible with our [social media analytics tool](http://quintly.com/). Start your 14-day free trial now! ## 2. Publication Metrics These metrics will present you quantitative data that will help you identify your own and the posting behavior of your competitors. ### **Own Posts** This KPI will show you the number of the posts that have been published. Having a close look on this metric is important to know if you have posted the targeted amount of content and if you or your competitors post the most. Here you can see that Coca-Cola has cleared posted the least out of all three. ![Own posts correct.png](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Own%20posts%20correct-1.png?width=940&height=322&name=Own%20posts%20correct-1.png) ### **Own Posts by Time** Managing the timing of your posting can be vital especially if your pages have a global audience. In order not to miss any region by only posting when it is late at night in its time zone, every social media manager should have a close eye on the Own Posts by Time KPI. ![Own posts by tim .png](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Own%20posts%20by%20tim%20-2.png?width=940&height=330&name=Own%20posts%20by%20tim%20-2.png) In quintly, this social media KPI will be visualized as a bubble chart showing you not only when you post but if you post often at any given time. It will also help you identify relevant posting patterns. In the case of Mercedes-Benz, you can observe that they show a clear pattern by posting at 3 am, 10 am and 7 pm on every weekday, covering all time zones. ** [![Social Media KPIs](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/4fd579eb-9d39-4a66-ad7c-565311b91714-2.jpeg?width=940&height=342&name=4fd579eb-9d39-4a66-ad7c-565311b91714-2.jpeg)](https://www.quintly.com/cs/c/?cta_guid=fc23b92a-4c90-4a11-ad51-326baab96cda&signature=AAH58kGXUD87t861G80ns0rFfoaeAYBq2w&pageId=5229223556&placement_guid=c28612d4-552a-49e7-a35f-f34e6a3a3e50&canon=https%3A%2F%2Fwww.quintly.com%2Fblog%2Fsocial-media-kpis&portal_id=3330298&__hstc=146014955.4ac32fe5bdcab407482560af6e5d7795.1692631347040.1692631347040.1692631347040.1&__hssc=146014955.45.1692631347040&__hsfp=1561754925&hsutk=4ac32fe5bdcab407482560af6e5d7795&contentType=blog-post) ** ### **Post Type Distribution** Besides knowing how often and when you post, it likewise important to know the distribution of post types. These could be photos, videos or links. As some content is more effective than others, this KPI gives you insights into which of these you use the most. Based on this information, you will see if you really publish the content that works best. ![Post type distribution.png](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Post%20type%20distribution-Aug-22-2023-06-54-00-6523-AM.png?width=940&height=331&name=Post%20type%20distribution-Aug-22-2023-06-54-00-6523-AM.png) One thing becomes clear very quickly: Verizon uses a high percentage of videos and AT&T is very close to that. T-Mobile shows a greater mix of content types. ## 3. Engagement Metrics Most social media managers value the engagement of users the most as this is creating a dialogue between a business and the potential clients. At the end, it might help to tightly bind loyal customers to your company and make them brand advocates. As for all the other KPIs it is also important to track the Engagement Metrics of your competitors. ### **Total Interactions** A central social media KPI measuring engagement is the Total Interactions. This metric will easily show you how many interactions your channels or the ones of your competitors get, giving you an overview of how engaging your content is overall. ![FB total interactions.png](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/FB%20total%20interactions-3.png?width=940&height=330&name=FB%20total%20interactions-3.png) This graph shows that there are significantly more interactions happening on Verizon’s Facebook page than on AT&T’s or T-Mobile’s. For the latter, it might be interesting to have a closer look at Verizon to try and find out what they do right. ### **Interaction Rate by Post Type** [We’ve created an Interaction Rate](https://support.quintly.com/hc/en-us/articles/115001703274-Calculating-Interaction-Rate) that makes benchmarking profiles with different fan or follower numbers and different posting behavior easier. By splitting this index up by different post types, you can quickly identify which format works best for you or your competitors. ![Interaction Rate By Post Type.png](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Interaction%20Rate%20By%20Post%20Type-1.png?width=940&height=329&name=Interaction%20Rate%20By%20Post%20Type-1.png) Within this metric you can spot that T-Mobile gets a rather high Interaction Rate on status updates. It’s findings like these that make Analytics so helpful, as rather simple status updates are generally not considered as the most engaging content. And while we’ve already seen that AT&T and Verizon use almost as much video content, Verizon clearly receives the highest Interaction Rate on their video content. ### **Average Interactions per Post** This last KPI is going one level deeper into the process of social media analytics. By monitoring the interaction for a specific post, you will be able to find the posts that are working especially well. By doing so, your company can prevent spending money on content which is not creating a high rate of engagement. ![Average Interactions Per Post.png](https://www.quintly.com/hs-fs/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/Average%20Interactions%20Per%20Post-2.png?width=940&height=330&name=Average%20Interactions%20Per%20Post-2.png) It’s clearly visible that Verizon gets the highest peaks in this graph. Besides also giving an impression of the overall performance in regards to interactions, this metrics makes it easy to identify specific dates where the highest amount of interaction was created on average. Finding the Right KPIs Is Key   Now you should have a good overview of some key metrics that can help you make the first steps towards measuring your company’s social media performance. Here are all social media metrics discussed in a quick summary: **Growth Metrics** - Fan Growth - Fan Change - Reach (Insights metric) **Publication Metrics** - Own Posts - Own Posts by Time - Post Type Distribution **Engagement Metrics** - Total Interactions - Interaction Rate by Post Type - Average Interactions per Post ### Never Forget Your Real Goals This post presents some metrics that can be beneficial to your analytics process. However, in the end it is always you who has to decide which social media KPIs are the most useful ones for your current goals. If you aim to integrate social media KPIs in your strategy, head over to our [free social media analytics course](https://academy.quintly.com/courses/free-social-media-analytics) in the quintly Academy.  **Additional Resources:** [Facebook Analytics by quintl](https://www.quintly.com/facebook-analytics)y [How to Analyze Facebook Reac](https://www.quintly.com/blog/2017/07/how-to-analyze-facebook-reach)h [Average Interactions on Facebook: Industry Insights ](https://www.quintly.com/blog/2017/08/average-interaction-rate-facebook-industry-insights)[7 Ways to Get More Facebook Video Shares ](https://www.quintly.com/blog/2017/04/7-ways-to-get-more-facebook-video-shares)[6 essential KPIs for your Klipfolio dashboard](https://www.quintly.com/blog/2016/04/social-media-awareness-metrics-for-klipfolio) ### Related Categories [featured](https://www.quintly.com/blog/tag/featured) [Reach vs Impressions](https://www.quintly.com/blog/tag/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/tag/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/tag/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/tag/instagram-strategy) [Social Media Marketing](https://www.quintly.com/blog/tag/social-media-marketing) [Social Media KPIs](https://www.quintly.com/blog/tag/social-media-kpis) ### [Tilo Kmieckowiak](https://www.quintly.com/blog/author/tilo-kmieckowiak) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [YouTube Data](https://www.quintly.com/blog/topic/youtube-data) [YouTube Metrics](https://www.quintly.com/blog/topic/youtube-metrics) ## [5 YouTube Analytics Metrics You Should Know](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [Read more](https://www.quintly.com/blog/5-youtube-analytics-metrics-you-should-know) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) ## [7 Tips for Using Social Media Reporting Data To Tell a Story to Your Client](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [Read more](https://www.quintly.com/blog/7-tips-for-using-social-media-reporting-data-to-tell-a-story-to-your-client) [featured](https://www.quintly.com/blog/topic/featured) [Reach vs Impressions](https://www.quintly.com/blog/topic/reach-vs-impressions) [Twitter Analysis](https://www.quintly.com/blog/topic/twitter-analysis) [Youtube Analytics](https://www.quintly.com/blog/topic/youtube-analytics) [Instagram Strategy](https://www.quintly.com/blog/topic/instagram-strategy) [tiktok business](https://www.quintly.com/blog/topic/tiktok-business) ## [How to Build an Engaged Audience on TikTok](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) [Read more](https://www.quintly.com/blog/how-to-build-an-engaged-audience-on-tiktok) ![](https://www.quintly.com/hs-fs/hubfs/Marketing%20/blog-en/General%20Files/5%20Ideas%20banner%20promo%20module-3.png?width=120&name=5%20Ideas%20banner%20promo%20module-3.png "5 Ideas banner promo module-3.png") ## 5 Ideas to Optimize Your Social Media Analysis   [Download the E-book](https://info.quintly.com/optimize-your-social-media-performance) ### Join the conversation. Leave us a comment below! ## See where you stand on social media. Get in touch today to track, benchmark and optimize your social media performance with advanced analytics made easy. #### Solutions #### Integrations #### Platform #### Networks #### Resources What's new #### Company #### Contact Copyright © 2024 Facelift Data Studio. All rights reserved. • [Terms](https://www.quintly.com/terms) • [Privacy](https://www.quintly.com/privacy) • [More...](https://www.quintly.com/transparency) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tilo Kmieckowiak", "url" : "https://www.quintly.com/blog/author/tilo-kmieckowiak" }, "dateModified" : "2023-08-29T10:12:20.462Z", "datePublished" : "2018-01-14T23:00:00.000Z", "headline" : "Social Media KPIs - Find KPIs That Fit Your Goals", "image" : [ "https://www.quintly.com/hubfs/archive/98%20Assets_Archive/Blog/Imported_Blog_Media/quintly_tw-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.quintly.com/blog/social-media-kpis", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.quintly.com/hubfs/2024-home/facelift_logo_new_black_rgb.svg" }, "name" : "Facelift brand building technologies GmbH" } } ```