Social Media Analytics Blog

Tilo Kmieckowiak

Tilo is part of the quintly communications team. With his academic background in both political science and marketing, he covered the 2016 US elections on our blog.
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Recent Posts

Changes to Facebook’s API Coming Soon

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in on December 21, 2017

Facebook has decided to make some changes to their API for data privacy reasons. These changes will be rolled out on February 6, 2018. To keep you informed, we present the most important changes in this blog post.

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5 Ideas to Optimize Your Social Media Analysis

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Research, Social Media Analysis on December 11, 2017

In September 2017 I went to a presentation of a newly published scientific paper examining how social media was used in the 2017 German federal elections. As I did my Master’s in political science and marketing, the event naturally sparked my interest. After the presentation, I talked to one of the creators of the paper, Swiss researcher Daniel Vogler of the Research Institute for the Public Sphere and Society (fög).

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quintly’s Mission to Create Knowledge

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in on November 02, 2017

I joined quintly in early 2016. Back then, one of the first topics I talked about with my colleague Julian was not SEO marketing or the social channels that we use, but the creation of our studies – something I actually was least expecting of working on back then.

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Introducing a More Streamlined, Efficient and Insightful Version of quintly

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in on October 10, 2017

Since the beginning of this year, the whole team has been working hard on a new version of quintly – and it’s available to everyone now. The updated software provides a more streamlined user experience while also offering a vastly refined user interface that will help you take your social media analytics process even further.

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Introducing Facebook Ad Analytics to quintly

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Facebook, Features on August 30, 2017

You’ve asked us and we listened – from today on, quintly offers Facebook Ad Analytics! This means that you can now enhance your social media analysis with data on all ads that you have created alongside your social media performance measurement.

The data visualizations in quintly will now make assessing ad results more convenient than ever. To take your ad reporting to the next level, we added several metrics and an ads dashboard template that will give you a new perspective on Facebook ad performance and your social ad ROI.

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Psychological Principles in Social Media Marketing — Let the Science Work for You

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Consumer Psychology on June 14, 2017

Back in the days marketing relied heavily on assumptions of the effects it would have on consumers and how they would react to it. However, during the ‘60s and ‘70s now renowned researchers like Daniel Kahneman and Amos Tversky lay ground for behavioral economics that studies human economic decision making. Today, large parts of their empirical studies are being used as a baseline for setting up effective marketing strategies and - of course - can also be applied to social media marketing.

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33 Social Media Buzzwords Every Marketer Needs to Know

Social networks have been around for quite some time now, however, social media marketing is still in its baby feathers compared to more classic marketing approaches. New tools and concepts are popping up almost every day - or so it sometimes seems at least. Of course all these new possibilities are being discussed vividly on social media blogs and lots of new terms are created by doing so. It’s sometimes hard to keep track of all these social media buzzwords or people, who are new to social media marketing, have to catch up on it. This is

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Use of Emojis Leads to 47.7% More Interactions on Instagram

This study has been refreshed in November 2017 to keep you updated on the latest developments in the usage of emojis on Instagram.

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US Elections Social Media Report: Digging Deep into Data

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Twitter, Politics, Facebook, Social Media Analysis on November 02, 2016

Looking back at this election, it has been quite a ride. With Donald Trump, a non-politician, real estate mogul and reality TV celebrity entered the race. He is out to challenge the "Washington establishment" while spurring lots of controversy along the way. And then there's Hillary Clinton, the former first lady and secretary of state, who will go down in history as the first female nominee for presidency in the USA. Despite all their political and personal differences, the democratic and republican candidates share one similar trait

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US elections on social media: Trump still going strong

Tilo Kmieckowiak Written by Tilo Kmieckowiak
in Twitter, Politics, Facebook, Social Media Analysis on September 26, 2016

Both presidential candidates had their ups and downs during the 2016 campaign. Donald Trump went through another rough patch in the beginning of August. His negative statements regarding a crying baby at one of his rallies and those against the muslim background of a fallen soldier’s parents were followed by a decline in his polls. However, he has been able to recover and gain some ground on Hillary Clinton, whose good health has recently been questioned after her abrupt exit from the 9/11 memorial ceremony. As election day is coming

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