When googling for the perfect Facebook or Instagram post, you will find many articles tackling this topic. The thought makes sense as organic performance is still a huge part of most social media marketing strategies, despite reports of declining reach. To try and answer the question for the perfect post, we analyzed more than 12 million Facebook and Instagram posts from January 2018. Though many results were expectable, they were sometimes also surprising.
Social media usage around the world is soaring and has probably not even reached its peak yet. It’s no wonder—all of us marketers want a piece of the pie, and we invest a lot of time into social media marketing. We were wondering how the big brands use this huge potential for outreach, so we analyzed the social media activities for the 20 biggest and most important US brands (according to Interbrand) in 2017.
Digital marketing is becoming even more important in 2018 – that’s no big surprise, and Facebook marketing is one part of it. Compared to classic marketing channels, social media is still a rather uncomplicated means to convey your marketing message. However, the early euphoria of quick success is a thing of the past. Facebook pages must now be closely monitored to know exactly what your impact is and to keep your social media strategy state of the art. This is why this blog post gives an overview of how to analyze Facebook data.
The amount businesses spend on communications is shifting fast towards digital – and social media marketing is a big part of it. As a social media manager it’s key to perfectly know how your ongoing campaign is performing in order to invest your time and money right. You can achieve this through measuring your key performance indicators (KPIs). In this article about social media KPIs we’ll introduce the essentials of successfully monitoring your social media performance.
In September 2017 I went to a presentation of a newly published scientific paper examining how social media was used in the latest German federal elections. As I did my Master’s in political science and marketing, the event naturally sparked my interest. After the presentation, I talked to one of the creators of the paper, Swiss researcher Daniel Vogler of the Research Institute for the Public Sphere and Society (fög).
The terms “social media listening” and “social media analytics” are often mixed up or used synonymously. However, for setting up a successful social media strategy, it is essential for businesses to differentiate between the terms and use both approaches simultaneously. Social media listening and social media analytics comprise different methods and applications, we will explain how to combine both profitably.
Since the beginning of this year, the whole team has been working hard on a new version of quintly – and it’s available to everyone now. The updated software provides a more streamlined user experience while also offering a vastly refined user interface that will help you take your social media analytics process even further.
You’ve asked us and we listened – from today on, quintly offers Facebook Ad Analytics! This means that you can now enhance your social media analysis with data on all ads that you have created alongside your social media performance measurement.
The data visualizations in quintly will now make assessing ad results more convenient than ever. To take your ad reporting to the next level, we added several metrics and an ads dashboard template that will give you a new perspective on Facebook ad performance and your social ad ROI.