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YouTube Terms of Service Compliance and What It Means for quintly

by Tilo Kmieckowiak on May 30, 2018

It’s not unusual that social network providers adjust their APIs and terms from time to time. This often goes hand in hand with new possibilities and enhancements. Sometimes, however, these changes also mean that we lose access to some data points. YouTube has recently adjusted their Terms of Services (ToS) and today we want to inform you about what this means for you as a quintly user.

According to YouTube's new Terms of Service, there is several central limitations in how all API clients (companies that access data via their API) can display, process and store data. These changes affect the quintly platform in various ways and while we are working hard on reaching the best solution for you, it will take some work to implement the necessary adjustments. 

What does this mean for you?

1. Essentially, YouTube data cannot be processed into derived metrics. For example calculated metrics such as Subscribers Change Rate, Average Likes per Video and Interaction Rate will have to be discontinued. Custom metrics (QQL) are also affected by this, meaning that quintly users cannot create derived custom metrics with YouTube data in the future. Unfortunately, this means that we have to make YouTube data sources unavailable in custom metrics for own creation by clients as we currently cannot technically ensure that custom metrics will not be used for creating derived metrics. It will also no longer be possible to combine data from other networks with YouTube data for purposes such as rates or scores as the Terms of Service do not allow to mix YouTube data with additional social media data within in one combined rate or score. Individual custom metrics based on un-derived data can be created by the quintly team for our clients.

2. Some public data can no longer be stored more than 30 days. Accordingly, any data older than 30 days will not be displayed anymore. Historic data will be lost because we can no longer store it in our database. Of course, you will still be able to access interaction data (e.g. video views) for longer than 30 days and private data is not affected by this adjustment. Unaltered metrics such as Subscribers Total, Video Views Total or Videos Table can still be accessed in the future.

The changes described above will take effect on June 6, 2018. Until then, we will adjust our solution so we can still offer you the best YouTube analytics possible within these limitations. In case you have any questions, please let us know! You can contact us any time at support@quintly.com.

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Tilo Kmieckowiak

Tilo is part of the communications team at quintly. His focus lies on product communication and data storytelling. He also manages all marketing and PR activities in the US and the German speaking markets. With his academic background in both political science and marketing, he creates all our political analyses on the blog, covering events like the US elections in 2016. His work has been shared by WIRED Germany and The Guardian besides others.

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