Companies put significant efforts into reaching a wide audience via social networks, and engaging those users to get them familiar with and invested in the brand. You might generate a strong number of followers, fans, likes, shares, etc., but how does that translate into your bottom line? What do your social followers actually do when they arrive on your website, mobile site or mobile app? How many of their friends are also coming to check you out?
Digital analytics is the key to tracking your brand’s success beyond social media. AT